Why are banner ads important in online marketing?
Every detail matters in digital marketing activity, even banners, yes!
Creating different types of banners can be part of your e-marketing strategy because through this approach you can put your audience in contact with your business in an interactive way. Banners can be used on social media, your website or in online marketing campaigns. Thus, you as an entrepreneur promote your products and create an emotional attachment in the heart of potential customers.
When you use banner ads in marketing campaigns (AdWords, Facebook, blogging sites) their design should provide a visual signal to users that all the elements are unified. Banners are a reflection of your business activity and they sustain you in building brand awareness and brand loyalty among a targeted audience. But to get to the point it requires implementing an ambitious strategy that will enable you to reach out to the right people.
Banner ads are useful to let your target audience know about your exciting offers, thus to build a strong relationship with it in an innovative way. For instance, you can increase Facebook audience engagement posting 3-4 banners per month containing authentic messages (brand values, product benefits, quotes etc.). The aim is to trigger positive emotions and excitement towards the brand personality.
However, banner ads and their design and message are important in digital marketing in order to attract the attention of potential customers towards your product/service. They can be designed in many ways but you have to choose the most appropriate layout that reflects your brand’s identity.
How do I arrange visual elements on my banner layout?
- Make sure the format of the web banner conveys your brand’s message and its size is suitable for the social media channel where is posted.
- Image must be carefully selected and related to the text that is on the banner.
- Through the banner ad, you want to make people become aware of your brand. Picture has to be powerful enough to make users stay longer and discover its meaning, logo, text and website.
- Logo enables you as an entrepreneur to build brand awareness. Placing it on the banner in a clearly visible place takes you closer to your clients and leads can be generated. The logo can be positioned at the top of the banner. The place where the logo is exactly situated depends a lot on the colors of the image. There should be a contrast between logo’s color(s) and background of the photo.
- 2-3 lines of text with big font size and styling have to be adapted to image’s layout. People need to find your banner pleasant so you need to make sure the message is visible on desktop, mobile and tablet.
- If the banner is designed for social media or if it is promoted on other sites, write on the banner your website to better connect your brand with the right audience.
Below you will find 5 ideas and examples of web banner to help you create a unique brand in online:
- Banner ad to promote article
After you finished writing your article, you have to optimize it so Google will like it and promote it organically. Are you wondering how to optimize your article for top ranking? Then have a look at 9 Content marketing steps to optimize your article for top ranking found here on beemk.com.
An attractive picture with the title of the article on it can attract many clicks. All you need is a suitable blog theme to make your articles easily accessible on your site as in the example below:
A list of articles with banners is profitable because in this way articles are rapidly promoted and they can receive the clicks that count. However, these examples of banners can be seen as a real inspiration to you when you will optimize and create a compelling article.
In our example below, when a user clicks on one of the pictures, the banner will appear as header within the article. Here’s an example of a web banner designed for the article How to Create Social Media Graphics and Banner Ads in Visme :
On Facebook, when you want to post the article found on your site, you can opt for either the article’s banner or add another image. More exactly, you have the possibility to attach another banner adequate for your Facebook audience.
2. Banner ad to promote FREE product
In articles, you can include banners to make users more conscious of products or services available to them. They can be (free) products or offers that suit their needs and wants. Write on the banner its features and what they can do for your potential clients.
You can understand more from the banner posted below as an example. Its role is to describe a free product, an ebook that can be downloaded for free. This banner can be found in the following article: The Power Of Online Marketing Promotions.
This kind of banners can be posted not only on sites and blogs but also on social media and they work really great on Pinterest. Visual content is growing bigger and it receives greater appreciation from online users.
3. Banner ad to build trust
To build and maintain a friendly communication with your users, banners with short messages are well seen in the online community. Being open to your audience and revealing your findings not only helps you build trust, but also a community can be created.
A short but meaningful message put in a simple banner comes from Neil Patel in his article Six Figure Consultant: 4 Proven Services Every Blogger Can Offer to Make Money Online. Simple but effective banner example to enhance users’ loyalty!4. Banner ad to communicate data
Banner ads can be helpful as well to communicate statistics from reports so your audience gets quickly the most important data. Thus, it does not need to lose time with the whole report because data can be conveyed through banners. Then, they go viral on sites, social media or other blogs as the example below found on Facebook is:
5. Banner ad to build your personal brand
Having your name on the banner is essential when you desire to develop your personal brand. People want to know if your abilities match their business needs. Everybody is on the run and a well-designed banner with all the necessary details (name, e-mail, website, skills, etc.) about you as a brand representative can improve your ROI.
The banner presented below was found in the article How a Solo Designer Wins Clients Through Pinterest and Blogging with Jessica Freeman. I found it relevant because the banner is an introduction to Jessica’s story, a freelance designer. What an interesting introduction to her story in one single banner! The way she promotes herself as a freelancer can inspire you as an entrepreneur.
These 5 banner ads examples can be applied to any brand marketing strategy helping businesses spread rapidly their engaging and relevant messages.
Have you tried any of these banners ideas? What results did you get?