5 off-page SEO techniques to increase visibility of your brand

Take your SEO skating ability to the next level

5 off-page SEO techniques to help your brand become visible in the search engines for the local audience to get to the product quickly and increase sales naturally.

If SEO on-page is used as an internal technique applied on your website, SEO off-page is work done externally of your website using different strategies such as link building, guest posting.

Why not Read more to have a look on all of the ideas, maybe you have missed something?

Backlinks are inbound links – hyperlinks (links coming from other sites pointing to a web page of your site) that prove your content is valuable and worth sharing with the others.

In order for SEO off-page to be accurate, your site’s links must be found on websites with increased popularity. This activity is called link building and it should not be seen as a way to manipulate search engines and play against their rules like spamming other sites to gain artificial traffic.

If you are thinking to implement this strategy called black hat SEO, think twice, it could help only in the short term, not in the long term and it may affect terribly your work.

SEO off-site is as necessary as SEO on-site because it implies making your website visible through other sites that are well-established in the search engines.

These are websites with powerful page authority (PA) and domain authority (DA). These two measures analyze the links of a page to better rank for queries (keywords) in the search engines. When your site gets more links from relevant sites, the order results appear in the search engine is influenced. Thus, your site gains important rankings and your brand achieves better than the competition.

In this post, I am going to present you the most important methods you can start with in order to successfully complete your SEO off-page strategy:

  1. BACKLINKS 

When you have enough content (at least 20 articles) on your website and visitors are entering it then it’s the time to check referral links to see who wrote about your brand, which sites are interested in your writing. Doing some research to identify these websites, you will understand who is your audience. Then, you will do your best to keep it loyal when writing new posts or develop future projects.

a) You can start searching on Google using this formula allintext:yourwebsite.com to identify the websites that mentioned you in their posts. Check How to use search operators for quick research to create a personalized formula to be suitable for your needs and wants.

b) Also, you can use OpenLinkProfiler tool to get the freshest backlinks for free without the need to spend time searching on Google.

c) Or try Majestic to find info about backlinks, their anchor text, keywords, referring domains, external backlinks or trust flow. Trust flow is one of the Majestic Flow Metrics and assesses the number of clicks from a seed set of trusted sites to a given domain or link.

2. COMPETITION ANALYSIS

To come up with authentic strategies and be unique in online, analyze competitors links with WebMeUp. In this way, you understand how many backlinks they got and who linked to them. This tactic is not intended to encourage you to imitate your competitors but to help you differentiate your brand from competitors and appeal to new audiences.

Also, to see how many incoming links your competitors have and how many domains link to their website you can use Nibbler.  The volume and quality of incoming links influence your website’s search engine ranking. A well-implemented link building method will make your website appear higher in search engine results.

3. SOCIAL MEDIA

Create and optimize your social media accounts (Facebook, LinkedIn, Google+, YouTube, Twitter, Pinterest, Instagram, etc.). Choose one or more of them according to your product’s industry and where your target market is located.

Try to provide explicit information to help your target market understand quickly what is your role on the market and how your product solves a problem for your users. Do not forget to mention your brand as frequent as possible (do not exaggerate) and your website as well. Moreover, send your audience on your site by posting articles, events, presentations, etc. on social media.

4. LOCAL DIRECTORY LISTINGS

Search for local directory listings in order to include your business and details about it such as: products, activity, location, logo, website, etc. Choose the category carefully because search engines provide users the results that contain the relevant keyword(s).

Keywords entered by the audience in the search box have to coincide with the keywords that exist on your directory page. For example, if you provide jobs, opt for Education/Jobs for your business category to help your website rank as high as possible in the search results when people are looking for jobs.

Make a list in Excel with high-quality directories and then register to complete the fields according to your business objective. Search for “[city] [industry] directory” to optimize for local search and gain leads from your local public.

Keep in mind to submit your website to sites like; Google Local / Maps, Yahoo Local, Yellow Pages, etc.

5. REVIEWS ABOUT YOUR BUSINESS

Reviews on the internet about your business and products from your public are very important to increase credibility and attract new customers. Invite your customers/friends/partners to leave their feedback online about your product/service/business. Remind them to mention your brand in the comments.