5 off-page SEO techniques to increase visibility of your brand

Take your SEO skating ability to the next level

With 5 off-page SEO techniques, your brand becomes visible in the search engines, your audience will find easily your product/service and sales will increase naturally.

If SEO on-page is used as an internal technique applied to your website, SEO off-page is done externally, outside your site through different strategies: link building, guest posting, social media, etc..

Why not Read more to have a look at all of the ideas? Maybe you have missed something?

Backlinks are inbound links – hyperlinks (links coming from other sites pointing to a web page of your site) that prove your content is valuable and worth sharing with the others.

In order for SEO off-page to be accurate, your site’s links must be found on websites with increased popularity. This activity is called link building and it should not be seen as a way to manipulate search engines and play against their rules like spamming other sites to gain artificial traffic.

If you are thinking to implement this strategy called black hat SEO, think twice, it could help only in the short term, not in the long term and it may affect terribly your work.

SEO off-site is as necessary as SEO on-site because it implies making your website visible through other sites that are well-established in the search engines.

These are websites with powerful page authority (PA) and domain authority (DA). These two measures found in MOZ tool – Open Site Explorer, analyze the links of a page to better rank for queries (keywords) in the search engines. When your site gets more links from relevant sites, the results that appear in the search engine are influenced and your site can stand out among competitors. Thus, your site gains important ranking and your brand could win your competition leads and traffic.

Before going into more detail about the most important off-page SEO methods to successfully complete SEO strategy, discover TOP 10 SEO benefits for your business:


When you have enough content (at least 20 articles) on your website and you’ve got visitors then it’s time to check referral links to see who wrote about your brand, which sites are interested in your posts. Doing some research to identify these websites, you will understand who is your audience. Then, you will do your best to keep it loyal when writing new posts or develop future projects.

a) You can start searching on Google using this formula allintext:yourwebsite.com to identify the websites that mentioned you in their posts. Check How to use search operators for quick research to create personalized formulas that are suitable for your online marketing plan.

b) Also, you can use OpenLinkProfiler tool to get the freshest backlinks for free without the need to spend time searching on Google.

c) Or try Majestic to find info about backlinks, their anchor text, keywords, referring domains, external backlinks or trust flow. Trust flow is one of the Majestic Flow Metrics and assesses the number of clicks from a seed set of trusted sites to a given domain or link.


The volume and quality of incoming links influence your website’s search engine ranking. A well-implemented link building method will make your website appear higher in search engine results.

However, to come up with authentic strategies and be unique in online, analyze competitors links. In this way, you understand how many backlinks they got and who linked to them. To see how many incoming links your competitors have and what domains link to their website try Open Site Explorer – MOZ.

This tactic is not intended to encourage you to imitate your competitors but to help you differentiate your brand from competitors and appeal to new audiences.


Create and optimize your social media accounts (Facebook, LinkedIn, Google+, YouTube, Twitter, Pinterest, Instagram, etc.). Choose how many channels are needed considering your product’s industry and where your target market is located.

Try to provide explicit information to help your target market understand quickly what is your role in the market and how your product solves a problem for your users. Do not forget to mention your brand as frequent as possible (do not exaggerate) and your website as well. Moreover, send your audience to your site by posting articles, events, presentations, etc. on social media.


Search for local directory listings in order to include your business and details about it such as products, activity, location, logo, website, etc. Choose the category carefully because search engines provide users the results that contain the relevant keyword(s).

Keywords entered by the audience in the search box have to coincide with the keywords that exist on your directory page. For example, if you provide jobs, opt for Education/Jobs for your business category to help your website rank as high as possible in the search results when people are looking for jobs.

Make a list in Excel with high-quality directories and then register to complete the fields according to your business objective. Search for “[city] [industry] directory” to optimize for local search and gain leads from your local public.

Keep in mind to submit your website to sites like Google Local / Maps, Yahoo Local, Yellow Pages, etc.


Reviews on the internet about your business and products from your public are very important to increase credibility and attract new customers. Invite your customers/friends/partners to leave their feedback online about your product/service/business. Remind them to mention your brand in the comments.