5 off-page SEO techniques to increase the visibility of your brand

Take your SEO skating ability to the next level

With these 5 off-page SEO techniques, your brand can become visible in the search engines. Your audience will find easily your product/service and sales will increase naturally.

If on-page SEO is used as an internal technique applied to your website, off-page SEO is done externally, outside your site through different strategies: link building, guest posting, social media, etc..

Why not read more to have a look at all of the ideas? Maybe you’ve missed something…

1. What are Backlinks and why are they important for digital activity?

Backlinks are inbound links (links coming from other sites pointing to a web page of your site) that prove your content is valuable and worth sharing with the others.

In order for off-page SEO to be accurate, your site’s links must be found on websites with increased popularity. This activity is called link building and it shouldn’t be seen as a way to manipulate search engines and play against their rules like spamming other sites to gain artificial traffic.

If you are thinking to implement this strategy called black hat SEO, think twice. It could help you only in the short term, not in the long term and it may affect terribly your work.

2. Should off-page SEO and on-page SEO go hand in hand?

Off-site SEO (off-page SEO) is as necessary as on-site SEO (on-page SEO). It implies making your website visible through other sites that are well-established in the search engines.

These are websites with powerful page authority (PA) and domain authority (DA). These two metrics found in the MOZ tool – Open Site Explorer, show how important a site’s webpages and domain are for the search engines.

When your site gets more links from relevant sites, the results that appear in the search engine can be influenced. And your site can stand out among competitors. Thus, your site can gain important ranking and your brand can win your competition leads and traffic.

Before going into more detail about our topic, discover also TOP 10 SEO benefits for your business:

4. The most important off-page SEO methods to successfully complete SEO strategy

1. BACKLINKS 

When you have enough content (at least 20 articles) and visitors on your site, it’s time to check referral links. They are essential to see who wrote about your brand and which sites are interested in your posts.

Doing some research to identify these websites and persons, you’ll understand who is your audience. Then, you’ll do your best to keep it loyal when writing new posts or develop future projects.

a) Start searching on Google by using this formula allintext:yourwebsite.com 

to identify the websites that mentioned you in their posts.

Check How to use search operators for quick research to create personalized formulas that are appropriate for your online marketing plan.

b) Use OpenLinkProfiler tool to get the freshest backlinks for free without the need to spend time searching on Google.

c) Or try Majestic to find info about backlinks, their anchor text, keywords, referring domains, external backlinks, or trust flow. Trust flow is one of the Majestic Flow Metrics. It assesses the number of clicks from a seed set of trusted sites to a given domain or link.

2. COMPETITION ANALYSIS

The volume and quality of incoming links influence your website’s search engine ranking. But well-implemented and responsible link building tactics will make your website appear higher in the search engine results.

However, to come up with authentic strategies and be unique in online, analyze competitors’ links. In this way, you understand how many backlinks they got and who linked to them.

To see how many incoming links your competitors have and what domains link to their website try Open Site Explorer – MOZ.

This method is not intended to encourage you to imitate your competitors but to help you differentiate your brand from competitors and appeal to new audiences.

3. SOCIAL MEDIA

Create and optimize your social media accounts (Facebook, LinkedIn, Google+, YouTube, Twitter, Pinterest, Instagram, etc.). Choose the channels that are the most suitable considering your product’s industry and where your target market is located.

Try to provide explicit information to help your target market understand quickly what is your role in the market. And what problem your product solves for your users.

Do not forget to mention your brand and website as frequently as possible (do not exaggerate). Moreover, send your audience to your site by posting articles, events, videos, surveys, etc. on social media.

4. LOCAL DIRECTORY LISTINGS

Search for local directory listings in order to include your business and its details: products, activity, location, logo, website, etc. Choose the category carefully because search engines provide users the results that contain the relevant keyword(s).

Keywords entered by the audience in the search box have to coincide with the keywords that exist on your directory page. For example, if you provide jobs, opt for Education/Jobs for your business category. Thus, you help your website rank as high as possible in the search results when people are looking for jobs.

Make a list in Excel with high-quality directories and then register to complete the fields according to your business objective.

Search for “[city] [industry] directory” to optimize for local search and gain leads from your local public.

Keep in mind to submit your website to sites like Google Local/Maps, Yahoo Local, Yellow Pages, etc.

5. REVIEWS ABOUT YOUR BUSINESS

Reviews on the internet about your business and products written by your public are very important when increasing credibility and attracting new customers.

Invite your customers/friends/partners to leave their feedback online about your product/service/business. Remind them to mention your brand in the comments.

If you find this article relevant for your digital needs, copy-paste this link and share it with your partners/colleagues interested in online marketing. In this way, you help us grow our digital community BeEMK – Be E-Marketing. Thank you!

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