How to use advanced search strings for off-page SEO

Advanced search strings are a golden mine for off-page/off-site SEO. By learning how to use these formulas, you as a digital marketer or entrepreneur can drive traffic to your site, win leads and sales, or find online partnerships. And much more…

However, you will find exactly the types of websites/blogs you are looking for. These can be blogs that approach specific topics (online marketing, SEO, or entrepreneurship). Or forums focused on issues that your company can resolve.

1. Why advanced search strings are useful for off-page SEO strategy?

To find adequate places from where you can get a link to your site, use search strings. They can make an impact on your online marketing strategy. Be creative when using the following advanced search strings. Try different combinations until you find suitable websites for collaboration.

So, these formulas can represent the key to your link building strategy. To promote products, increase brand awareness, reach users who are eager to interact with your content.

For instance, your website or blog can provide marketing services, content about how to generate leads, or how to become an entrepreneur. And to make users aware of your site’s existence and quality, it has to be present exactly where it is needed: in articles/comments/reviews/forums and sites that are related to your topic.

2. Top-level domain

Educational sites (.edu) are truly credible for users, being appreciated by search engines.

They are this way because of the domain name .edu. It’s a top-level domain used by institutions of higher education in the USA.

If you collaborate with universities that have the extension .edu and they put a link to your site on theirs, it can be extremely beneficial for your site’s ranking.

More than that, if you find interesting resources on .edu extension and link to them on your website you can bring in some more visitors. But be careful, you need a serious reason to link to them.

Most importantly, if the topic you are approaching doesn’t indicate any relevancy to the page you intend to link to, then don’t risk. Otherwise, you’ll lose traffic or get penalized by search engines.

3. Have a look at the following formulas that will help you find educational websites in Google:

1.Educational blogs about a specific subject. In our case, we want to find blogs about online marketing and we use:

site:.edu “blog“ “online marketing“

advanced search string to find online marketing edu blog about online marketing - BeEMK2. Educational blogs to comment about a specific topic:

site:.edu “comments“ “online marketing“

advanced search string to find online marketing edu sites where you can post comments - BeEMK

The first link in the results page as seen above will take you on the HBSWK .edu page. The topic on the page is Sharpening your skills: Online Marketing.

In the comment box you can post a helpful message and refer people to your site:Example EDU page HBSWK related to online marketing where you can post a comment - BeEMK

3.Educational forums and the topic you are interested in:

site:.edu “forums” “online marketing“

Exemple advanced search string to find edu forums with online marketing topic - BeEMK

4.Educational blogs that write about your topic. Let’s say your site is about entrepreneurship and educational blogs may want to share your content.

site:.edu inurl:blog “entrepreneurship” 

Exemple search string to get edu blogs related to entrepreneurship - BeEMK

5. Replace .edu with .co.uk / .com / .org / .net domain extensions to find knowledge in Google search engine. It can be about link building, SEO or online marketing strategy.

You can use these formulas for different objectives as discovering niche sites, learning materials, courses, videos, podcasts, affiliate programs, etc.

With this advanced search string

site:co.uk “tools” + sites + seo off-page

Google search engine provides sites that offer tools related to off-page SEO.

6. Search strings are also useful when you want to find your competitors. To take a look at their activity or to propose them a partnership:

For example, you have a site that offers online courses about search engine optimization and you want to know your competitors.

Then, type in Google search box this formula

site:co.uk “online courses” + site + search engine optimization

and you’ll get websites that offer courses about SEO.

8. As a partner, if you’re searching for affiliate marketing programs to promote their products, let’s say a mobile app, type this formula into the search box:

mobile app + “affiliate program”

Through an affiliate marketing program, you can pass SEO benefits as Patrick Altoft mentions in How to make sure your affiliate program passes PageRank & SEO benefits.

Do you have any secret formula for your off-page SEO strategy?

Leave your reply in the comments section below.

If you find this article relevant for your digital needs, copy-paste this link and share it with your partners/colleagues interested in online marketing. In this way, you help us grow our digital community BeEMK – Be E-Marketing. Thank you!

12 thoughts on “How to use advanced search strings for off-page SEO

  1. From your blog, I learned practical think and added to my knowledge, Thank u.
    I am also writing a blog but it is not so easy, as I am experiencing it. some achieve milestones earlier, some take time.

    1. Hi Nitesh, thanks for your comment. That’s right, writing a blog takes time but you’ll do it.

  2. Edu sites remain trustworthy. Having a link on those site increase domain authority of this site. I searched so many .edu sites, but all are a waste of time.

    1. .Edu sites can be a waste of time if there is no clear SEO strategy. They are useful for those websites that know exactly what type of content they want to offer to their users. And if these sites choose to link to .edu sites, most likely, they want to provide additional authentic and relevant information that supports the topic addressed.

  3. Very useful tips! Tried it after reading through, and it works! I was looking for places to comment but did not quite know how to find them in my niche. Now I know. Bookmarked for future reference. Thank you very much!

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