Advanced search strings are useful for off-page/off-site SEO; you as a digital marketer or entrepreneur will increase traffic, win leads and sales or find online partnerships. With these formulas, you will find exactly the type of website/blog you are looking for. They could be blogs that approach specific topics (online marketing, SEO or entrepreneurship) or forums focused on issues that your company may resolve.
To find suitable places from where you can get an external link, use search strings which can make an impact in your online marketing strategy. You can be creative and with the following search strings, you can try different mixes until you find suitable websites for collaboration. The following formulas can be the key to link building strategy, to promote products, to increase brand awareness, to reach users that may be interested in your content.
Your website or blog can provide marketing services, recommendations about how to generate leads or content about how to become an entrepreneur. So, to make users aware of your site’s existance and quality, it has to be present exactly where it is needed: in articles/comments/reviews/forums or sites that are related to your topic.
It is known that educational sites are truly credible for users, being appreciated by search engines. Why? The domain name edu. is a top-level domain used by institutions of higher education in the USA. If you are collaborating with universities that have the extension .edu and put a link to your site on theirs, it would be extremely beneficial for your site’s ranking.
Also, if you find interesting resources on .edu extension and link to them on your website you can also attract some more visitors. But be careful, you need a serious reason to link to them, if the topic you are approaching does not indicate any relevancy to the page you want to link, then do not risk. You can lose traffic or be penalized by search engines.
Have a look on the following formulas that will help you find educational websites in Google:
1.Educational blogs about a specific subject, in our case we will find blogs about online marketing if we use: site:.edu “blog“ “online marketing“
If you click on the first link from above, you will arrive on the HBSWK edu page where the topic approached is Sharpening your skills: Online Marketing. In the comment box post a helpful message and refer people to your site:
3.Educational forums and the topic you are searching for: site:.edu “forums” “online marketing“
4.Educational blogs that write about your topic. Let’s say your site is about entrepreneurship and educational blogs would be interested in sharing your content about how to become an entrepreneur: site:.edu inurl:blog “entrepreneurship” .
5. Replace .edu with .co.uk / .com / .org / .net domain extensions to find knowledge in Google search engine about link building strategy, SEO or even online marketing strategy. You can use these formulas for different objectives as: discovering niche sites, learning materials, courses, videos, podcasts, affiliate programs etc.
With this search string site:co.uk “tools” + sites + seo off-page Google search engine provides sites that offer tools such as content, platforms, design, metrics related to off-page SEO.
6. Search strings are also useful when you want to find your competitors and cast an eye over their activity or to propose them a partnership:
For example, you have a site that provides online courses about search engine optimization and you want to know your competitors. Then, type in Google search box this formula site:co.uk “online courses” + site + search engine optimization and you will get all the websites that offer courses about SEO.
8. As an entrepreneur, if you are looking for affiliate marketing programs to promote your product, let’s say a mobile app, type this formula into the search box: mobile app + “affiliate program”.
Through an affiliate marketing program you can pass SEO benefits as Patrick Altoft mentions in How to make sure your affiliate program passes PageRank & SEO benefits.
Do you have any secret formulas for off-page SEO strategy?
Leave your reply in the comments section below.