Advanced search strings are useful for off-page/off-site SEO. By using these formulas, you as a digital marketer or entrepreneur can drive traffic to your site, win leads and sales or find online partnerships.
However, you will find exactly the type of website/blog you are looking for. They could be blogs that approach specific topics (online marketing, SEO or entrepreneurship). Or forums focused on issues that your company can offer its support.
Why advanced search strings are useful for off-page SEO strategy
To find adequate places from where you can get a link to your site, use search strings. They can make an impact on your online marketing strategy. Be creative when using the following advanced search strings. Try different combinations until you find suitable websites for collaboration.
So, these formulas can represent the key to your link building strategy. To promote products, increase brand awareness, reach users who are eager to interact with your content.
For instance, your website or blog can provide marketing services, content about how to generate leads or how to become an entrepreneur. And to make users aware of your site’s existence and quality, it has to be present exactly where it is needed: in articles/comments/reviews/forums and sites that are related to your topic.
Educational sites are truly credible for users, being appreciated by search engines.
They are this way because the domain name edu. is a top-level domain used by institutions of higher education in the USA.
If you collaborate with universities that have the extension .edu and they put a link to your site on theirs, it can be extremely beneficial for your site’s ranking.
More than that, if you find interesting resources on .edu extension and link to them on your website you can attract some more visitors. But be careful, you need a serious reason to link to them.
Most importantly, if the topic you are approaching doesn’t indicate any relevancy to the page you intend to link to, then don’t risk. Otherwise, you’ll lose traffic or get penalized by search engines.
Have a look at the following formulas that will help you find educational websites in Google:
1.Educational blogs about a specific subject. In our case, we want to find blogs about online marketing and we use:
site:.edu “blog“ “online marketing“
site:.edu “comments“ “online marketing“
The first link in the results page as seen above will take you on the HBSWK edu page. The topic on the page is Sharpening your skills: Online Marketing.
3.Educational forums and the topic you are interested in:
site:.edu “forums” “online marketing“
4.Educational blogs that write about your topic. Let’s say your site is about entrepreneurship and educational blogs may want to share your content.
site:.edu inurl:blog “entrepreneurship”
5. Replace .edu with .co.uk / .com / .org / .net domain extensions to find knowledge in Google search engine. It can be about link building, SEO or online marketing strategy.
You can use these formulas for different objectives as: discovering niche sites, learning materials, courses, videos, podcasts, affiliate programs, etc.
With this advanced search string
site:co.uk “tools” + sites + seo off-page
Google search engine provides sites that offer tools related to off-page SEO.
6. Search strings are also useful when you want to find your competitors. To take a look at their activity or to propose them a partnership:
For example, you have a site that offers online courses about search engine optimization and you want to know your competitors.
Then, type in Google search box this formula
site:co.uk “online courses” + site + search engine optimization
and you’ll get websites that offer courses about SEO.
8. As a partner, if you’re searching for affiliate marketing programs to promote their products, let’s say a mobile app, type this formula into the search box:
mobile app + “affiliate program”
Through an affiliate marketing program you can pass SEO benefits as Patrick Altoft mentions in How to make sure your affiliate program passes PageRank & SEO benefits.
Do you have any secret formula for your off-page SEO strategy?
Leave your reply in the comments section below.
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