9 Content marketing steps to optimize your article for top ranking

Content will become more appealing to the reader in 2017 due to advances in tech. Content marketing plays a crucial role in attracting and retaining customers through the way brand’s message is conveyed. As an entrepreneur, you have to sell your product or service in a manner that influences your customers’ perception of your brand. The valueContinue reading

Is keyword research worth in 2017? Focus on strategies and tools

As we know, keyword research is the foundation of SEO and it should represent the first step when undertaking SEO campaigns. Keyword research is not only useful when doing SEO but it is also highly effective for PPC campaigns (AdWords) or social media marketing (SMM). In 2017 keyword research has the same importance as it hadContinue reading

9 Simple Ways To Increase Site Conversion Rate [Infographic]

Before reading an article online, what do you normally see? Obviously, it is the headline. If you are lured to it, you will go ahead and read the entire article. Otherwise, you close it and look for better options. The same attitude is applicable for online buyers. In visiting the website where they can buyContinue reading