Individual branding or family branding: Which strategy is best?

Individual and family branding strategies are beneficial for organizations who want to extend their brand portfolio by launching new products on the market or adapting the old ones. A standalone branding implies individual brand names for its products while an umbrella brand involves the organization’s products to stay under the same brand name. The umbrella…

Landing Page metrics Google Analytics: convert traffic into sales

A landing page is a strategically structured and optimized web page in order to receive special attention from niche visitors. The aim of the landing page is to transform visitors into leads by determining them to complete conversion forms. These are built for potential customers to gain access to something of value and most of the…

How can I improve page load time? 5 free web speed analyzers

Top 5 Free Web Speed Analyzers article proposes useful tools to improve page load time you should consider when implementing SEO on-page strategy. To build a well-optimized website you need to measure its speed and make the necessary improvements in order to get a high score and be rewarded by users. This SEO factor is…

How customers’ attitude can change the game? 7 theories

7 theories of customers attitudes towards products

Organizations develop strategic marketing plans to catch customers’ attention and create the possibility of forming, shaping and influencing their attitudes towards product offerings. Marketing activity is based on a thorough understanding of the challenges brought by the implementation. Marketing implementation is the process that turns a marketing plan into action.

Direct Marketing leads to quicker results than Indirect Marketing?

Phil Kotler, 1975 considers “Marketing to be the analysis, planning, implementation, and control of carefully formulated programs which are designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and…