Businesses, reengine marketing through automation

Marketing automation is a complex concept but once known it allows marketers to better automate marketing processes through software platforms and technologies. Targeting and segmenting customers, gaining and integrating customer data, analyzing and optimizing campaigns are just a few of the processes that underlie marketing automation programs. Depending on the company’s needs and wants, developers build customized marketing automation…

Landing Page metrics Google Analytics: convert traffic into sales

A landing page is a strategically structured and optimized web page in order to receive special attention from niche visitors. The aim of the landing page is to transform visitors into leads by determining them to complete conversion forms. These are built for potential customers to gain access to something of value and most of the…