Landing Page metrics Google Analytics: convert traffic into sales

A landing page is a strategically structured and optimized web page in order to receive special attention from niche visitors. The aim of the landing page is to transform visitors into leads by determining them to complete conversion forms. These are built for potential customers to gain access to something of value and most of theContinue reading

Direct Marketing leads to quicker results than Indirect Marketing?

Phil Kotler, 1975 considers “Marketing to be the analysis, planning, implementation, and control of carefully formulated programs which are designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, andContinue reading