Is keyword research worth in 2017? Focus on strategies and tools

As we know, keyword research is the foundation of SEO and it should represent the first step when undertaking SEO campaigns. Keyword research is not only useful when doing SEO but it is also highly effective for PPC campaigns (AdWords) or social media marketing (SMM). In 2017 keyword research has the same importance as it hadContinue reading

3 GA reports on User Behavior to improve SEO and website ranking

You as an entrepreneur need to find and process information about your site’s visitors in a way that best solves your business requirements. Then, you have to work hard to adapt your product to your online target to build a brand with personality. The hardest part is when you have to understand your audience’s behavior inContinue reading