Individual branding or family branding: Which strategy is best?

Individual and family branding strategies are beneficial for organizations who want to extend their brand portfolio by launching new products on the market or adapting the old ones. A standalone branding implies individual brand names for its products while an umbrella brand involves the organization’s products to stay under the same brand name. The umbrella…

How customers’ attitude can change the game? 7 theories

7 theories of customers attitudes towards products

Organizations develop strategic marketing plans to catch customers’ attention and create the possibility of forming, shaping and influencing their attitudes towards product offerings. Marketing activity is based on a thorough understanding of the challenges brought by the implementation. Marketing implementation is the process that turns a marketing plan into action.

Direct Marketing leads to quicker results than Indirect Marketing?

Phil Kotler, 1975 considers “Marketing to be the analysis, planning, implementation, and control of carefully formulated programs which are designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and…

What is the key to become successful in online marketing?

Businesses connect to customers in the offline and online worlds using marketing in order to attract them and sell value added products. Online marketing is all around us and if we want to succeed, we need to develop marketing knowledge and human skills. Either we choose to promote our product/service or “sell us” in a very professional…