By using Google My Business, your company can gain organic traffic. And therefore you, as an entrepreneur or marketer can increase the website’s leads and conversions.
To generate more leads and sales and drive customer engagement, you need to add your company on Google Maps. Thus, your potential customers can find your business easily and get in touch with you with a click of a button.
People can find your business through Google Search or Google Maps. They can be turned into customers as long as you are transparent and let your audience know as much as possible about your company.
Your website has to be successfully optimized in order to boost organic traffic and sales. And the tools designed by Google for businesses come to sustain you in this process.
1. A short presentation about Google My Business
Before going deep into the topic, a short presentation about Google My Business – Google Maps – Google Plus (not the case in 2020) is necessary in order to help you understand better how to apply the next ideas.
a) Google My Business is an efficient tool created by Google. It supports businesses to optimize their company for local search (Google Maps), connect with customers and attain sales targets for maximum business profitability.
b) Google Street View is a free and accessible service provided by Google that enables users to explore panoramic views of different locations from around the world.
It is integrated into Google Maps and Google Earth and visitors can find the map of different areas of the world, photos, or 360-degree panoramic images of places from all seventh continents.
On Google Street View, you can ‘walk around’ on the selected street/road in the map and live an exciting experience while enjoying the virtual tour. You can find easily the location/company/category you are looking for and visualize it through Google Maps.
You have to type in the search box the address or the name of the place you are seeking. Then drag the yellow Pegman icon on the map and move around to discover the area.
c) On Google+ (no longer available in 2020) you could connect with your customers, write content about your business/products, keep your audience updated, highlight the benefits your products bring into users’ lives and so on.
In the past, you could include all the details about you (Profile) and your business (Pages) that you considered to be relevant for your target market. Add links to your website(s) or social network(s).
2. 6 steps to build a strong brand image and positive reputation online with Google My Business
1. Make sure you have a Google Account, if not, create one here. Sign in to Google my Business. Then add your business to Google after you’ve signed to Google My Business.
Before check the search box to see if your Business Name is on Google already. If you can’t find your company on Google, add it by selecting “Add your Business to Google“.
Now you have to complete the fields with accurate information about your business. The address has to be real and the same as the one on your website (you should have one there too).
Category is also important as it represents the industry of your business and the keyword will help your potential clients find you in Google (Maps).
2. Google Plus is no longer available in 2020: Make sure your business has a Google+ Page to let your customers find out more about your company.
Also, you help Google understand what your company is about, what service/products you are selling, your contact info, website and all the necessary details your potential clients must know in order to convince them you are the best choice for their needs.
3. Your business needs a website that you need to include in your Google Maps profile.
When a potential customer searches for your business on Google Maps, the website can help them document more about your company.
In this way, you get the chance to convert visitors who come to your website from Google Maps into customers.
Incorporate a call to action (CTA) button when you ask users to fill out a contact form, click-to-call, or buy now on the landing page of your website to increase conversion rate.
4. On your company’s profile on Google Maps, happy clients can write reviews about your services and rate it. This thing can trigger in others the desire to go for your product.
You can ask customers to leave their feedback on Google Maps offering them a free product (e-book, invitation, etc. ) or a discount on the next purchase.
5. On Google Maps you can add photos from your business like a logo, images with the location, your team, products, or services so people who find you on Google Maps can gain a bigger picture of your business.
Also, optimizing the images properly as including a relevant description and using keywords, will help your business outrank your competition on Google.
6. If you’re an entrepreneur who manages a hotel, store, or restaurant that aims to get to the heart of his/her target market, create and publish on Google Maps a virtual tour of your business.
More exactly, if you want to offer your online audience a view across the indoor space and convince it about the conditions and concept of your business, build a 360-degree panoramic business tour.
With Business View, users find and understand your business through Google Maps before visiting it in the physical world.
Ask a certified party to create a 360 business view photography for your company to increase trustworthiness and business opportunities.
People who get organically to your website, are the ones who generate sales.
We hope the points mentioned in this article are useful for you as an entrepreneur or marketer to drive more organic traffic to your site, generate quality leads and maximize your site’s conversions.
Is Google My Business integrated into your digital strategy?
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