Google Form – Your complete Guide as an entrepreneur to generate leads

Looking for a modern method to embed a form on a landing page and let your users get in touch with you rapidly?

In this post, you will find a complete guide on how to create a Google form and embed it on a web page/landing page.

But first let’s clarify why is it important to have a form on your landing page when you are promoting a product, service, or event.

You can design a landing page to:

1. promote and sell a product;

2. determine people to register to an online workshop/webinar/course;

3. get feedback from customers and users.

When you choose the format of your contact form, it depends a lot on your landing page objective(s).

There are many form types you can create with Google Forms.

For example feedback, complaint, satisfaction form, or just a simple form designed for your audience to leave their contact details or message.

Let’s suppose you plan to promote your landing page through Facebook. And in order to get your offer, users need to complete a well-designed form.

So, you include this form on the new web page built especially as a landing page to generate conversions/sales.

You put the contact form’s link on the landing page, in e-mail newsletters, or in posts/ads promoted on different social media networks (Facebook, Linkedin, Pinterest, etc. ).

Moreover, with these forms, you can create surveys where your potential customers answer your questions. Thus your business gains essential information to help it develop and attain performance.

You can post the surveys on social media or attach them to e-mails or in the campaigns created.

However, a marketing form is indispensable when you as a marketer want to achieve your landing page objective(s).

To launch savvy marketing campaigns, measure results and improve your product(s), you need to know how to build these creative registration G forms.

Below are 8 simple steps to build a customized Google Form:

  1. You need a Google account to log in to Google Drive and get to the Forms section
  2. Once you get to Drive, from the left Menu, choose New
  3. You will see a list of options (Create New Folder, File Upload, Folder Upload) and tools (G Docs, G Sheets, G Slides)
  4. Go to More and choose G Forms
  5. When the new form is launched, choose the icon Customise Theme from the top right corner to opt for a theme color, background color, font style, or a header for your form.

The Header section allows you to choose a theme or upload your own image to have it as your form header.

6. Next step is to think of an original way to arrange the sections of your form if you want to obtain relevant information from your potential customers

7. Start with the Form Title and Form Description to name your form and let your audience know what is it about.

8. In case you don’t see the Menu on the right of the form, then all you have to do is to click on the form and it will show up.

Depending on how you would like your form to look, you can Add question, Import questions, Add title & descriptionAdd imageAdd video or Add section

When you Add questions from Menu, you have different Question types like:

Short answer = when you ask the audience to type name/e-mail/phone

Paragraph = for longer answers when you ask the audience its opinion or to make comments on your product, for example

Multiple choice = you ask your audience to choose one option from many options listed

Checkboxes = the audience has the freedom to check the option(s) that match its answer(s)

Dropdown = from a list of options, the audience selects only one that fits its answer

Linear Scale = when you ask your audience to rate on a numerical scale your product/website/event

Multiple Choice Grid = the audience has to opt for their answer from multiple options included within the grid

Tick Box Grid = the audience ticks the columns that belong to the rows with the answers they prefer

Date = when you ask your audience about the date it finished a course, for example

Time = give the audience the chance to select a time when it is available to receive the support needed, for instance


Below we created a form to help you get oriented and form an opinion about the way a G form is designed.

You can understand better the form because every element within it is explained and examples are provided.

Also, you can see what each question type represents:

On the Responses section, you see the responses.

If you click on the Spreadsheet icon, you can send the audience’s responses to an existent spreadsheet or create a new one to analyze feedback received.

Close to Spreadsheet icon, there is another icon from where you can choose to Download responses as a CSV file.

After you are done with the form, click on the SEND button to send the form via EMAIL, obtain LINK to post on social media, or EMBED HTML into your landing page’s website.

Once you understand all the options G form provides, then it is easier to create efficient forms and work with them to obtain valuable answers from your potential customers.

On Google Forms training and help you can earn knowledge about G FORMS — Forms tips.

Clap your hands if you find this article helpful! 🙂

Article UPDATED in March 2020 by

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