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Google Form, Complete Guide for entrepreneurs to generate sales

Looking for a modern method to embed a form on a landing page and let users get in touch with you rapidly?

In this post, you will find a complete guide on how to create a Google form and embed it on a web page / landing page.

Why is it important to have a form on your landing page when you are promoting a product / service / event?

A landing page can be designed to: 1. promote and sell a (FREE) product 2.determine people to register to a workshop or 3. get feedback from customers and users.

There are many form types for example: feedback, complain, satisfaction form or just a simple form designed for your audience to leave their comments and contact details. Maybe you plan to build a marketing campaign through Facebook and users need to complete a well-designed form in order to get the offer.

In addition, you can include this form on a new page created especially as a landing page to generate conversions/sales. Also, you can attach the link in newsletters sent to your audience or in advertorials promoted on different social media tools (Twitter, Linkedin, Pinterest, etc. ).

Moreover, with these forms you can create surveys where your potential customers answer your questions. Thus your business gains essential information to help it develop and attain performance. You can post the surveys on social media or attach them in e-mails or campaigns created.

However, a contact form is indispensable when you as a marketer want to achieve all these objectives in order to launch savvy marketing campaigns, measure results and improve your product.

Below are 8 simple steps to build a customized Google Form:

  1. You need a Google account to log in to Google Drive and got to Forms section
  2. Once you get to Drive, from the left Menu, choose New
  3. You will see a list of options (Create New Folder, Upload File, Upload Folder) and tools (G Docs, G Sheets, G Slides)
  4. Go to More and choose G Forms
  5. When the new form appears, choose the icon Colour Palette from the top right corner to opt for a colour or a theme for your form.

Within palette panel, there is an icon at the end that you have to click to get at Theme section. You can choose an illustration or upload your own picture to be included in the form as a header.

6. You have to think about an original way to arrange the sections of your form to extract relevant information from your potential customers

7. Start with the Form Title and Form Description to name the form and let your audience find out what it is about.

8. In case you don’t see the Menu on the right of the form, than all you have to do is to click on the form and it will show up.

Depending on how you would like your form to look, you can Add questionAdd title & descriptionAdd imageAdd video or Add section

When you Add questions from Menu, you have different Question types like:

Short answer = when you ask the audience to types its name / e-mail / telephone

Paragraph = for longer answers when you ask the audience its opinion or to make comments on your product, for example

Multiple choice = you ask your audience to choose one option from the ones presented

Checkboxes = the audience has the freedom to check the options that match its answer

Dropdown = from a list of options, the audience selects only one that fits its answer

Linear Scale = when you ask your audience to rate on a numerical scale your product / website / event

Multiple Choice Grid = the audience has to opt for an answer from multiple options included within the grid

Date = when you ask your audience about the date it finished a course, for exemple

Time = give the audience the chance to select a time when it is available to receive the support needed, for instance


Below I created a form to help you get oriented and form an opinion about the way a form is designed.

You can understand better the form because every element within it is explained and examples are provided. Also you find what each question type means:


On Responses section, you see the responses and if you choose Create spreadsheet icon, you can send the audience’s responses to an existent spreadsheet or create a new one to analyse feedback.

Close to the create spreadsheet icon, there is another icon from where you can choose to Download responses as a CSV file.

After you done the form, click on SEND button to send the form via EMAIL, obtain LINK to post on social media or EMBED HTML into your website.

Once you understand all the options G form provides, then it is easier to create efficient forms and work with them to obtain valuable answers from your potential customers.

On Google Apps Learning Center you can go in depth into G FORMS — Forms tips.

Clap your hands if you find this article helpful! 🙂

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