Businesses connect to customers in the offline and online worlds using marketing in order to attract them and sell value added products.
Online marketing is all around us and if we want to succeed, we need to develop marketing knowledge and human skills.
Either we choose to promote our product/service or “sell us” in a very professional manner to get hired or receive collaboration proposals, we need to stay informed and be responsive to market trends.
It is not enough to grab audience’s attention but also to influence decision making and turn consumers into loyal customers.
But this is not an easy task for e-marketers to be undertaken because it requires: passion for e-marketing, patience to understand customer and creativity to put into practice amazing solutions. Hard work has to be done and a marketing plan has to be implemented in order to achieve online marketing aims.
Most of us think that virtual and physical words are opposite and parallel but they merge and form a single world. It is a more complex world than it was before the internet emerged. Nowadays, we have the opportunity to live our lives in a fascinating world, its dimension being far beyond our power to control and be controlled.
There are so many benefits digital marketing has to offer that surpass offline world. In online, we receive information quickly and share our opinion with other people in real time.
People can find out about our business from social media or forums where consumers ask questions and influencers reply, bringing in their positive or negative feedbacks. Attitudes and reactions depend on marketers’ mission that has to identify individuals’ feelings of satisfaction or dissatisfaction about services. In this way, potential customers get involved and make their feedback accessible to marketers. Through interaction, decision-making can be influenced and products can be adjusted to consumer tastes.
As e-marketers, we have to let our daily marketing practice educate us in order to discover how to be focused on customers’ centricity and exceed people expectations. Facing challenges and avoiding failure naturally is part of our work and in order to win individuals’ trust and transform them into loyal customers, we as marketers have to make progress and become customers first.
Being a well-respected e-marketer is about the way we feel and act towards our customers. To get propelled on a vibrant e-journey from planning to fulfillment, we have to develop our activities around our target market. Approaching it with a human attitude and in an authentical manner, customers will sense that our company is the place that expresses positive emotions they identify with.
Online marketing is about dedicating a lot of our time to people – customers – because most of the time, customer’s desires, needs are revealed with difficulty. Once we are willing to listen, observe and understand, we can get valuable insights which help us in our daily marketing activity.
Customers want to be sure that they are heard, requests validated and issues resolved and once their experience is enjoyable, a smile on their face is put. This does not guarantee that they will refuse our competitor’s service. But as long as they use our product and are satisfied with customer service, for sure that smile will activate another one.
Online marketers have to reposition themselves and become first humans in order to prove credibility and raise positive actions around them.