In a competitive online world, 10 SEO trends 2016-2017 will enable digital marketers and entrepreneurs to have their sites indexed, displayed and ranked by search engines for free if rules are being followed. Besides quality products that you are offering, useful content is needed for your visitors to create a connection with your products but also to gain support from your brand.
It is incredible how SEO activity can influence in a significant manner the growth of online businesses. Using SEO techniques accordingly, website visibility is increased, traffic is generated, audience’s interest is intensified and products are being sold. All of these facts lead to a profitable business if SEO rules are understood and applied appropriately and at the correct time.
Even if ranking algorithms of search engines are kept unknown or change often, entrepreneurs and SEO specialists need to anticipate them and adapt to the new SEO rules and trends.
Read more to find out 10 SEO rules for 2016-2017 proposed by BeEMK to become zen as an entrepreneur in SEO activity…
A respectful brand takes into account to provide users free added value such as authentic content to better understand the products before and after purchase. Potential customers have to know how to use the product and what are its benefits to become excited about buying it or keep being loyal.
The company has to motivate potential customers through consistent and interesting information, and most importantly in 2016-2017, it has to be unique. The brand has to help customers make a clear picture about brand’s solutions and effectively serve their requirements.
Also, the idea to make consumers buy the product and generate more conversions is to keep in touch with them through content and develop a cohesive relationship. To influence your users’ decision when purchasing a product it is not as complicated as it seems if all digital marketing ingredients (search engine optimization, search engine marketing, social media optimization, etc.) work together.
Now I am going to present 10 SEO rules for entrepreneurs and digital marketers that are eager to know what to expect from the following year and plan easily the strategy to boost conversion rates in 2016-2017.
1. CTR becomes more difficult to achieve
In 2016-2017, pages will appear in SERP (Search Engine Results Page) according to how original the content is and how users interact with it. Title and meta description will still remain important criteria when websites are listed in SERP. They are inserted into HTML to appear in the snippet in SERP and provide insight into the subject before the visitor accesses the link.
At the same time, the keywords contained in meta title and meta description are no more important in 2016-2017 as they used to be. But a very important aspect is when users click the title: they must find exactly what it suggests. If the public is disappointed once it enters the page, bounce rate will increase and search engines will disqualify the website, resulting in a decreased CTR.
When users query search engines, a rich snippet with the details of a product / person / video or event presented in the article will be shown in SERP as the best match response.
But how could be possible so much info in search results page? With additional codes webmasters add in HTML, users can have an immediate understanding about the required info without the need to enter the website. Markup language makes it possible. Find out more below…
2. Markup language for speed of info
Google will look at websites with microdata that will have priority in SERP lacking interest in the pages that are missing markup language. Certain information that we have on the site, such as address or phone number, we can highlight using specific codes (markup language). Google can read more easily and display them in SERP as additional data along with the website.
Schema.org is an independent website where you find codes that can be used within HTML to make visible in Google the site’s content. These codes are helpful for Google because, in this way, it displays details (rating, reviews, logo, fax, employees, events, etc.) as rich snippets in search results. Thus, a visitor will have a broader perspective on the company, before entering the site.
Once public types the query in the search box, then Google will list it and will make details available in SERP.
3. 2015 the end of keyword stuffing – 2016 the start of semantic markup
Keywords Planner will still be used when searching for keywords ideas and synonyms but its data will be less useful when optimizing content.
Search engines will take into account the semantic markup and meaning of the word or sentence and the natural way phrases are written, without the need to repeat keywords.
Due to algorithm changes, ‘artificial’ phrases with ‘keyword stuffing’ when pages are optimized is no more encouraged because Google has gotten smarter when it comes to interpreting words meaning as Cyrus Shepard (Moz) states in Six SEO Rules for 2016.
Search engines will appraise websites depending on content uniqueness, how focused are writers on the user experience and the outcome of the work carried out – reaction and behavior of the users.
4. User behavior, a key ranking factor
Not only site admins analyze audience’s engagement for content performance but also search engines. In 2016-2017 sites will be ranked by Google considering the Double-Algorithm Approach to SEO which provides data about user behavior.
Google has the power to rank pages, not because of their keywords, but because of post-click activity of users and their experience when connecting with the content.
For this reason, digital marketers and entrepreneurs cannot oversee how Google will distinguish pages and choose to show the best ones as results. But a thing is certain: once the work as a content writer is done naturally and delights the audience, without tricks and black hat SEO, search engines will reward the website with sessions.
5. Be topic focused using long tail keywords
In 2016 search engines will consider ranking web pages that respond exactly to the user’s search queries. Google, Yahoo and Bing will put more emphasis on long tail keywords (3-5 words long) than short keywords because they want users to find the accurate answer.
For every individual, pages will be classified in search results based on queries that could be found in headlines, (rich) snippets and page’s text. When public will search for a long tail keyword in search engine, Google will understand easily what you are looking for and offer you accurate information.
However the answers do not have to contain the same long tail keywords you typed in and they could include synonyms, expressions and phrases with the same semantic role.
Originality is appreciated by Google and in 2016-2017 long tail keywords and synonyms should be found more often within content than it happened in 2015.
6. Mobile-optimized sites have preferential treatment
Web pages must be mobile friendly if webmasters wish to have them visible in mobile search results.
Search engines algorithms got improved and they will prefer sites with responsive web-design techniques so users can navigate to them from desktop, tablets and especially mobile devices.
Google pay attention to user experience not only on desktop, but also on mobile so if pages load slowly than bounce rate increases.
For sure, in 2016 a mobile-optimized site with properly implemented configurations (responsive design, adaptive design, separate mobile site) will represent a positive ranking factor. Thus, sites will gain respect from both search engines and users.
With Mobile-Friendly Test provided by Google, you can check if your website is responsive design and gain knowledge on how to improve it.
7. Use visual content to trigger user’s emotions
Also in 2016-2017 visual information will occupy a higher place when doing SEO and it should be more interactive and train the audience. It is perceived by the brain more easily and most of the people respond better to visual information than to articles with text only. The content of the page must impress through captivating text connected to suggestive and qualitative images and videos.
The page that has information-rich content with images, info graphics or video(s), is rewarded by Google, achieving an advantageous place in SERP compared to websites that have only text. Visual content will put the article in a positive light and keep the audience on the website by activating its feelings and emotions.
8. Quantity and quality go hand in hand
Web pages that have between 1,000-1,500 words receive better appreciation from search engines and users than pages that contain just 300-500 words. The post that has engaging information and is comprehensive enough to satisfy audience needs, persuades search engines to offer the visibility deserved.
Heading H1 and title tag do not need to have the same wording, but when the user accesses the page, Heading 1 should not have other meaning than the title found in SERP. It is extremely important that heading tag 1 and title tag to reflect the same idea.
H1 with subtitles h2, h3, h4, h5 must highlight page’s content through clear messages, written with specific sizes and fonts (bold / italic). Every heading can have different keywords / expressions / synonyms and not consider keyword density within the body copy.
If we want to create quality content for our site in 2016-2017, we must always put in the readers’ place and try to gain knowledge about them. We must figure out what would make them happy, putting ourselves questions.
More exactly, is the article enjoyable to be shared in social media? Do we really have something attractive to communicate? Does the text copy other articles?
9. Social media, a challenge for search engines
Search engines have incorporated into their organic listings, social media posts / tweets / pins as well. Search engines will stay more connected with social media to make users happy and present them precise and rich answers quickly.
Social media will gain more trust and be considered by the public a serious source of information same as search engines are. Digital marketers and entrepreneurs must be more aware of the fact that no matter where content is published online (social media or website), it should be professionally optimized to become organically listed.
10. Articles with personality
In 2016-2017 the focus is on the creative approach of SEO practice that has to be developed according to business activity and website concept to enrich users’ life. We must change our mindset towards focusing more on content ideas adapted to the site’s mission that must simplify the users’ life and make their curiosity fulfilled.
Therefore, in exchange, the public will prove strong signals such as: sharing the page or clicking on an important button (call to action) to get to a key page. Landing on a strategically designed page can transform a visitor into a buyer. These actions will drive deep user engagement, better conversion rates and higher sales.
You can test the quality of your content before going public, inviting your acquaintances / friends to express their opinion. Discover first if the post deserves to be distributed on networking platforms and think of what search engines reaction might be.
Before starting work, keep in mind all of these rules.
From your experience as SEO practitioner, what rule is the most difficult to apply?