In this article, you find details about CTA forms and get examples to immediately start attracting leads and maximizing conversions.

First of all, let’s start by defining

1. What are CTA forms?

CTA forms are strategic sections on your website designed to make your target audience click on a button and get your offering. Such as your remarkable digital products that serve as solutions and resources to the needs and wants of your niche audience.

What is a call-to-action (CTA)?

A call-to-action or CTA is a trigger that encourages your visitors/users or potential customers to take action and click on a button, link, or banner (image, graphic) to get what’s in it for them.

Your site’s CTA forms should contain a powerful CTA message that can be anything from a „Sign me up” to a “Download the checklist” or a “BUY NOW” button. You need to place these buttons in the highest impact area of your web page so that your audience can interact with them. They get the most visibility above or below the fold or on the sidebar of your blog post.

CTAs buttons placed into the most clicked areas of your website are the tipping points between lead/conversion and losing your visitors.

2. Why are CTA forms important?

Marketers build CTA forms especially to attract and convince the target audience to take part in the brand’s story. To provide products and resources their target audience loves connecting it to the company’s offerings.

Therefore, CTAs forms can have diverse designs and many structures depending on the aim of your webpage and what you want your audience to do.

The text (copy) you add on the CTA button, link or banner should be very-well defined and draw visitors in the direction of your brand’s promise.

Look for the right words and phrases and apply them in specific places on your CTA form where people’s attention is directed.

Your tailored CTA message matters and what you write can motivate or demotivate your audience to complete that goal. In other words, show your visitors what they get instead of telling them what to do. Give them the real reason to move forward into the sales funnel.

3. What role do CTAs play in digital campaigns?

CTAs like buttons, phrases, or links are part of your website optimization strategy. And implicitly of your digital marketing plan. They’re essential elements you should consider.


They are highly recommended as they can make your website, blog, and social media attractive, arise curiosity and awaken the desire to buy.

Your offer/product should be the first thing that visitors see when they land on your website. Also, you need to present it above the fold – in the most visible area of your website or landing page.

With a single click, people can save time and money if your web page provides what they’re looking for.

Moreover, CTAs are even used in paid campaigns like PPC or social media making them a fundamental part of your campaign’s setup.

CTAs need to align with your target audience’s needs and desires and your company’s goals. Respect your internal guidelines and provide people what you promise.

People need to send their contact details like name and e-mail to get what you promote/sell. And surely, the marketer assumes to make the entire process user-centered so he/she can access the offer/product/resource once his/her request is submitted.

“The more value and relevance you can convey via your call-to-action copy, the more conversions you are likely to get.” Michael Aagaard

4. CTAs placement & design

a) CTA buttons placement

Insert call-to-actions into your web pages, landing pages, blog posts, or emails so you can turn your content into a gateway for leads and conversions.

For instance, place CTAs in visible areas of your landing pages. Thus, your visitors will quickly understand what’s in it for them. To identify these areas on your page, it’s recommended to do A/B testing using click maps and heatmaps. In this way, you identify key elements on your websites that need a deeper look.

Put the buttons exactly where they attract the most clicks and conversions. Choose specific and logical places that your target audience is attracted to.

b) CTA buttons design

The design of your CTA buttons should be different from the other elements of your landing page. Think of a genuine and dynamic look that captures the interest of your target audience.

You know, the button’s text, shape, color, and size are the icing on the cake of your web page.  

Firstly, the shape of the CTA button can be rectangular, rectangular with rounded edges, or round. It’s advisable to use strong and contrasting colors both for the copy and CTA buttons. They must be in accord with the other colors of your web page.

When the mouse hovers over the button, the colour can turn out differently for text and CTA box. You can select two or more strong colours instead of just only one colour for your CTA button.

See the button in the image below:

Secondly, the size of the CTA button may exceed the other elements of the page. But it is essential to be of a moderate size to harmonize with them.

5. Conclusion

Don’t forget to leave enough space between your CTA form and content (text, video, or image). Thus, potential clients can easily notice and approach CTA buttons.

CTA forms make your digital marketing campaign accessible and successful if placed in the spots of highest attention on your website.

Dare to play with CTAs design to increase click-through rate (CTR) and maximize performance.

Now let’s start identifying these key places and start building action-oriented and compelling CTA sections that fit well into those spaces.

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