Èvery digital marketing strategy needs digital ingredients because they bring the flavor and taste that make businesses successful. Digital ingredients are online activities that are part of the overall marketing plan allowing an entrepreneur to attain its digital marketing goals. When digital ingredients merge and are correctly integrated into the company’s strategy, they take your business to the next level.
The order digital ingredients are applied matters if your aim is to make your business profitable. For instance, focusing first on building a PPC campaign means losing your time when you don’t even have a high-functioning website to direct users and generate leads. You need to include in your campaign a relevant landing page link to make your product visible and win conversions. However, a strong action plan is required.
Building a website first is a good start for every company or start-up because, in this way, your audience finds your solution quickly. In some cases, a Facebook page can be enough to release your product and build an audience. But when you want to develop a serious business, additional information is appreciated by your target market and search engines. This can be product pages where to include a description, photos, videos, and reviews or other quality content (articles, interviews) posted in a blog section.
This article is created as an extension of Guide for entrepreneurs when promoting products online | 6 steps post. So, when you as an entrepreneur decide to promote products online click on the guide highlighted above to find out the most important steps to establishing your brand online.
And to come up with the necessary info in order to cover up the above topic, a beginner’s guide is recommended for each digital ingredient – search engine optimization, content marketing, social media marketing, conversion rate optimization, landing page optimization.
Read below to discover 5 important Digital Ingredients and by clicking on each guide you will gain a better view of online marketing activity:
1. Search Engine Optimization (SEO) Guide
If you are unfamiliar with SEO and want to gain a perspective on the topic read The beginners guide to SEO from Moz. There are 10 chapters that cover the most important concepts to help you perform SEO and generate quality traffic to your site.
SEO is important to rank high in Google and other search engines and attract the attention of your potential clients who are searching for a solution as the one provided by you.
In this guide, you will find information about: how search engines operate and how people interact with them, why search engine marketing is necessary, the importance of keyword research, how rankings are affected, steps in link building campaigns, metrics critical to SEO etc..
Also, examples are being provided to better understand how SEO works and how it can help you increase your site’s visibility on the web.
2. Content Marketing Guide
An introductory guide to content marketing is for you if you want to acquire a complete view of content marketing. Read it to find out how to develop your content marketing plan & strategy: research & analysis, production stage, content promotion, monitor and evaluate your content. Plus content marketing resources to help you increase product/service visibility and grow your business.
It’s important to know how to determine readers to click on your link in the search results. And your mission as a content writer is to take care of their happiness once they land on your blog post.
Content can take many forms (video, guide, post, story, infographic) but you need to choose the one that best fits your company’s vision. All you have to do is to convey in a strategic way your message out there to your potential customers. The content you are writing should become their solution and resolve their needs and wants.
3. Social Media Marketing (SMM) Guide
All you need to know about social media marketing is here in The Ultimate Beginner’s Guide to Social Media Marketing. Nowadays, this medium is so popular among businesses who run after building brand awareness, engagement, and loyalty among their audience. To make savvy decisions and lead the market is very important for you as an entrepreneur to be informed and know primordial aspects of social media marketing.
This guide covers topics such as: what are the most used social media channels. how to increase engagement, what are social media stories, social media management tools and 4 benefits of social media marketing.
No need to lose time on channels that don’t bring any value to your business, choose the ones that best fit your goals.
4. Conversion Rate Optimization (CRO) Guide
CRO is the art marketers apply in order to build significant email campaigns, landing pages or subscription programs. Digital specialists assess results from their CRO campaign to make correct assumptions about visitors’ expectations. Then the respective campaign’s data, for example, open rates or CTR (e-mail marketing) is processed to implement more appropriate digital tactics and practices to get higher conversion rates.
When talking about CRO there are many aspects to be considered, being a whole process that needs to be discovered. In a few years, CRO can lead a business to the right recipe for success if data acquired from a variety of sources (site, referral, organic) is harnessed effectively. Thus, limitless opportunities arise when building a site that converts or a savvy campaign that generates high ROI.
Through CRO activity businesses have the possibility to adjust their online marketing strategy in order to find the best process that turns users into buyers.
By accessing The Beginner’s Guide to Conversion Rate Optimization (CRO) e-book you will learn how to write copy that sells (conversion copywriting), how to use psychology in CRO, how to convert more customers using emotional targeting, how to build e-mails that convert, how to measure the right stuff, how to use analytics to find insights, how to run A/B tests or how to create a CRO process.
All these useful topics related to CRO are in the well-structured guide found above. Have a look and invent your own CRO plan!
5. Landing page optimization Guide
A landing page is a web page that a person lands on either through a marketing campaign or a search engine. In order to engage visitors and make them convert, this page is special and has to be designed taking into account brand personality, campaign goals and target market behavior. Not only the design is important but also how the message is conveyed and what impact it has on users. Is content persuasive enough to encourage potential customers to act towards a purchase?
So all the elements designed on the landing page have to be in harmony and determine potential customers to take action. The aim is to make them react immediately and contact the business through a contact form or chat box in order to make an appointment or ask for an offer.
Through a professionally optimized landing page, a business sells its product/service to the right public. To know how to optimize a landing page and gain extra traffic, SEO knowledge is needed.
And in Landing page optimization guide relevant info about landing page optimization is revealed: how to read your audiences’ minds, how to optimize traffic for higher conversions, what makes a visitor convert, how to measure results and what tools for landing pages are needed.
As long as the internet exists, digital Marketing will never disappear. This post about 5 important digital ingredients (SEO, content marketing, social media marketing, conversion rate optimization & landing page optimization) was designed to help you as an entrepreneur successfully complete your digital marketing strategy.
How do you find these 5 guides about digital marketing ingredients?