Digital Marketing Ingredients

your digital marketing strategy’s components

Do you think a business can be successful without digital marketing ingredients? 

In our times, people find it easy to search the web and look for details about your business’ role on the market, its products, if it is trusted and so on.

A business can have a strong reputation in the offline environment. But if someone is searching for you online and you are not there, your business doesn’t exist. 

Digital Ingredients work together to help your business grow and become profitable (see below the definition of digital ingredients).

Because an entrepreneur wants to see his business evolving and, therefore, a responsible direction and noble objectives are needed. But when no one invests in digital marketing strategies, the business doesn’t become known, and thus it doesn’t gain attention from potential clients. 

To build and maintain a brand in the online world, as well as in the offline and win the attention of your potential customers, it requires a fair exposure and stable image in both worlds.

Digital ingredients is a buzzword referring to digital marketing components.

This concept of digital ingredients, plus its model representation was invented by BeEMK – Be -E-Marketing in 2015, when was launched.

This term gives people an easy understanding of the main digital marketing components and its aim is to simplify online marketing conversations and make them purposeful.

  Online campaigns like pay-per-click (PPC), search engine optimization (SEO) or social media marketing (SMM) are one of the most effective ways to promote your business online.

They are meant to get your messages across the internet mostly through landing pages that need to be:

  • relevant and engaging
  • have authentic design layout
  • informative and enjoyable messages
  • clear and vibrant call-to-action (CTA)
  • attractive buttons
  • high-quality images

Only when taking these aspects into account can you capture the attention of your potential customers and generate leads/conversions when they click on the button/link, image or text as part of the digital campaign.

Look at the Digital Marketing Ingredients listed below and their explanations. Think about whether they can impact your digital marketing strategy and which of them you should consider adding into the digital mix:

Web Design

gives meaning to your site through front-end design that makes layout, content and functionalities available. User experience (UX) and site’s objectives lay at the core of web strategy & development. 

part of SEO practice is focused on creating, publishing, and sharing different types of content to attract the attention of a targeted audience and drive visitors to your site. 


or Search Engine Marketing involves paying for advertising to appear in search engines. To win the most visibility, analyze first how search engines – Google, Bing, etc. see your competitors.

or Search Engine Optimization is the digital marketing channel through which websites are optimized so that they show up more often in search engine results. 


or pay-per-click is a paid online marketing method that allows advertisers and marketers to pay a fee only when an online user clicks on a paid ad. 


is the process of communicating your company/product’s purpose to your public to establish a long-term relation with it and bring value into its life.

marketers and entrepreneurs apply diverse strategies on social networks – Facebook, Pinterest, Twitter, LinkedIn, Instagram – to increase brand awareness, engagement, site traffic or sales. 


helps you keep your brand in front of users after they have left your site or app (bounced traffic) without buying. Retargeting ads show up on other sites (blogs, social meadia) or in search results.

Online PR

establish communication with potential clients on different channels: social media, sites & blogs. Its role is to convince the public about the product value instead than buying placement for brand content.

Display Marketing

allows marketers to advertise online in many different formats on many websites across the internet. 

E-mail Marketing

the online activity that helps marketers collect and use emails to communicate with visitors, users and fans. 

Mobile Marketing

is the ingredient that enables marketers to build digital campaigns adapted to mobile devices and their users.

Video Marketing

involves creating, optimizing, uploading and sharing original video content that engages your audience and promotes your product or brand. Marketing your brand/product to your audience using video can take place on your site, other sites or relevant social platforms (YouTube, Facebook, Instagram). 

Audio Marketing

is the audio content (podcats, radio shows, audiograms) produced to promote brands. It’s for marketers that want to create personalized experiences and unique brand moments for consumers that chase convenience. Digital audio ads are owned, paid or earned marketing opptortunities.

Influencer Marketing

reaching people with the help of influential persons who lead the way in their field – advisers, journalists, academics, industry analysts. They can become brand ambassadors for your product to promote it to their followers and community. Their role is to encourage or shape behavior or purchasing.

Ecommerce Marketing

to achieve sustainable traffic growth, sales and loyal clients for online shops. Marketers use innovative e-commerce marketing strategies to bring shoppers to the store and move them through the conversion funnel.

Affiliate Marketing

 businesses use it to promote and sell products or services through collaboration with other parties (bloggers, companies, influencers) that earn a commission when recommending products or services to their network.

is about metrics to improve online marketing strategy (website optimization, PPC campaigns, SEO, social media) and increase business leads/sales, awareness, loyalty & ROI. Know how users/clients behave and what to do next.

is a valuable digital channel that you can use to convert site’s visitors into clients and improve conversion rate of your website’s objective(s)

Marketing Automation

technologies built to manage and automate digital marketing campaigns to faster identify potential clients and get more leads & sales.

Growth Marketing

is focused on making product desirable to the right people. Looks at the entire customer lifecycle to get insights and build more engagement.

What’s your favourite? 

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