A digital personal branding strategy should help you bring to light your essence that make people want to know you and get in touch with you. Your personal brand determines the perceptions and impressions they form about you. And the emotions that trigger their behavior to want more from you – buy your product or service.
A personal brand is the face people see, meet, perceive and approach. Either they identify with it or not, it’s just the work you put into making it recognizable.
A digital personal brand should reflect the same thing as the one you present in the real world. No distortion is beneficial when building credibility, recognition and long-term relationships with your business partners.
What to avoid when building your digital personal branding strategy
If there is one thing you want to avoid, it consists in promoting an image that doesn’t reflect the person you truly are. And for this reason, your true self demands to be uncovered and presented as it is in both the real and virtual worlds.
To get at this point, a personal and dedicated approach is desirable to get clarity on where you are and want to take your personal brand. Your personality, values, skills and passions, but also your network connections are part of your personal branding strategy.
When you become active in your business and the relationships you build with the others, then all of these become your secret treasures. But not because the strategy says so, but because what you mirror outside is inside.
10 Tools every entrepreneur needs to grow an online personal brand:
Visual marketing platform for Instagram, Facebook, Twitter, and Pinterest to plan, schedule and manage your photo and video content. Later.com is free for individuals and allows you to upload and schedule photos, add photos from the web to your Media library, design the perfect Instagram feed, track and measure your posts.
Question-and-answer sites like Quora or Reddit. You offer your knowledge or recommend your product to people that are interested in the same topics/products your brand focuses on.
Landing page builder to design a responsive and expressive web page that best represents you and the product/service you are offering. Have your web pages right from the beginning to make your users feel a sense of familiarity and closeness to your brand through visual elements.
A well-structured and professional-looking landing page is the secret to driving quantifiable leads and boosting conversion rates. This is the landing page tool we use for our digital campaigns. If you think it’s a good match for you too, then click on the link to get 20% off your first 3 paid months and 25% off the annual plans.
Photoshop to design digital banners that are eye-catchy and produce high conversion rates. They can contain persuasive messages around your brand promise, quotes from your experience, special offer for your target audience.
Audio recorder if you intend to create podcasts for your site or other digital channels. You can use the audio recorder from your laptop or mobile.
Laptop camera to produce informative and engaging videos about you and your product/service. You can then upload the videos on different social network platforms like YouTube, Facebook. Or embed them on your site or blog.
Teleprompter for vlogging, explainer videos, practicing speeches to have your script running and read your text like a pro whilst filming yourself or recording a podcast.
Digital Analytics to evaluate metrics and analyze data from your site or other channels. With Google Analytics, you can create an awesome on-site experience and social media presence.
Online Calendar to organize and plan out effectively your tasks and projects. To schedule your meetings and share it with your prospects. It is ideal to turn your personal branding strategy into practice.
Google alerts to know when your personal brand gets mentioned, by what source and in what context. Once your personal brand appears on other sites, you receive by mail the link with the news about you.
Main steps to start with when it comes to digital personal branding strategy:
Market research & analysis
As a driven person looking to build your personal brand, begin with market research. Thus, you learn about your audience size and behavior and competitors.
Through research, you will understand how your audience behaves and what are its interests. It helps you define your personal brand to make it helpful, informative, and socially responsible.
To identify the area(s) in which demand is high and your personal brand needed, try these free tools to perform the research:
- Google Trends
- Facebook Insights
- Consumer Barometer
- Pew Research Center
When you develop your personal brand, ask individuals about their interaction with your competitors. How do they feel about using their products, what are their advantages, how eager are they to recommend them to others.
Choose to take a concrete approach and prepare offers aligned with your visitors’ requirements that you don’t see at your competitors.
Find your own targeting tactics and apply them across multiple online campaigns.
To target potential sponsors (B2B), look after companies in your area of expertise. Collaborations in the sponsorship market require professional and polished personal brands. You can become a promoter both for the product and the company.
When people search for you or individuals like you and you’re not there, you lose ranking opportunities. And thus the occasion to offer your support to them.
Position and communicate very clearly your brand to the audience you want to inspire and share your experience and knowledge with.
Because simplicity lies at the core of your personal brand.
To build a strong position of your online personal brand, make sure to:
- be known for what you do and promote it carefully
- be easily found online when your audience needs you
- add value to your fans in unique and innovative ways
Describe your Digital personal brand objectives & goals
Now it’s time to add the objectives and goals you aspire to achieve within your digital personal branding plan:
To stay on track, follow the SMART rule. Your goals must be:
Specific: what results do you want?
Measurable: how do you know when you’ve reached them?
Attainable: how ambitious do you feel that you’ll achieve them?
Relevant: are these goals in line with your competencies, values and personality?
Time-bound: when do you intend to reach them?
To achieve your digital personal branding objectives keep in mind the following aspects:
- create a great definition for your personal brand
- decide on the targets that need your expertise, product or service
- pick one or more channels for your brand – website, social media, video, e-mail marketing, etc.
- ensure your message (advertising, content, video) conveys how authentic, committed and meaningful your brand is
And make content that’s appealing to your users
The content you create is the key to attract your audience’s attention and engage it. And through astonishing and inviting content, you develop brand engagement:
- highlight your story on your website, social media, e-mail or videos
- get visual and produce natural video content that shows exactly the way you are
- make live videos in which to provide inspiring and practical info
- avoid writing fake or bumbling news that doesn’t reveal the real you
- plan your content calendar; include in it the title of your materials, their format (blog post, podcast, ebook, video, photo, press release, case study, testimonial) and platform
- post quality content when your audience needs it most
- find out what topics your audience is approaching
- get involved in your community and run groups – encourage your audience to leave messages, likes/shares
- respond to mentions
- track and measure your digital personal brand’s success to improve your content
A personal brand is not an online profile, slogan or logo. It is merging your personal purpose with responsible and knowledgeable ideas and tactics that you put into action to serve the needs of people.
It’s important to find a balance when working on your personal brand and career. In fact, they should sustain each other. And paying more attention to one than the other will make you rethink your strategy.
That’s why a personal branding strategy can be efficient to make those two work together and not against each other. Otherwise, you’ll reach a point where you’ll have to work on things that are not in line with your aspirations preventing you from moving forward.