• Internet of things - IoT and robots technologies lead towards intelligent connectivity era

    Internet of things – IoT from the perspective of a digital marketer

    IoT or “Internet of things” is the technology that is responsible for the abilities of physical devices, objects, items, things, machines to perform autonomously specific actions through connectivity and interoperability.

    IoT is comprised of a ‘network of objects’. These objects are automated and cooperation between them is through the internet.

  • generations differences for social media strategy

    What generations differences are when planning a social media strategy

    In a world full of uniqueness between generations, it’s primordial for marketers and entrepreneurs to understand each generation and its differences.

    Possessing the necessary data, marketers and entrepreneurs can create easily a powerful digital marketing and social media strategies. When they are up to date with information about the generation(s) they are targeting, this will reflect in the online strategies focused on reaching generational groups.

  • Quick Pinterest optimization techniques with examples that drive sales

    Quick Pinterest optimization techniques with examples that drive sales‘ article is written for marketers and entrepreneurs that want to start a fast and valid Pinterest strategy.

    Pinterest is more than a social network, it’s a visual search engine designed for helping internet users find useful content and inspiration.

  • 10 insights to consider when starting your first Facebook Website Campaign

    10 insights to consider when starting your first Facebook Website Campaign

    With Facebook Ads, you can create diverse campaigns according to your business needs and aims. Facebook website campaigns are indicated if you want to target new users/visitors/customers and enhance website leads and conversions.

    By reading this article, you find what a Facebook website campaign implies with example, plus 10 insights to keep in mind when starting your first Facebook traffic campaign.