On-page SEO can sometimes seem tricky. When there is understanding and guidance on this type of SEO, things become chill and easy to implement.
That’s why we, BeEMK thought to write an article in which to present websites that have implemented a correct and high-quality on-page SEO. We think this is useful for you to see which are the most necessary on-page SEO methods and the impact they have on your web pages both visually and technically.
However, depending on the purpose of the page, the approach of on-page SEO can be different. So, below is an
Analysis of essential web pages from 5 websites from an on-page SEO point of view:
- Homepage to make visitors choose your products instead of your competition
We all know that the homepage is of vital importance for both the website and the business. Without it, your visitors will be confused about your products and services.
It serves as the first impression to your potential customers that can lead them to the key page – the products/services page.
So, you need a well-structured homepage in terms of design and information, but especially from a technical point of view. This way your visitors will choose to explore your site instead of your competition.
Taking care of your homepage first means creating the opportunity to turn your visitors into customers.
And with a strategic and intelligent on-page SEO, your homepage can get a good position in search engines and attract the users your business needs.
Below we have an example of a search engine optimization company focused on agency link building services and content marketing called SEO.co. This is the meta description, one of the on-page SEO rules that consist of explaining to both users and search engines what the site is about.
As we can see in the example above, the header of the homepage clearly states how it can help its potential customers. “Scale your organic traffic with the highest quality content and links“, accompanied by a convincing video. An accurate CTA (call-to-action) that defines business goals and visitors’ needs is indicated.
And immediately below are briefly presented the company’s services. Putting a link in each section of these services can help potential customers discover each offering and get additional information on particular pages.
This approach is also ideal for optimizing internal links and creating a better link juice flow.
Then we have meta title SEO Company | Content Marketing & Link Building | SEO.co present both in the HTML code and on the Homepage.
2. About us Page to create trust around your company and its offerings
An ‘About us’ page is indispensable when we want to show exactly who we really are as soloentrepreneurs, entrepreneurs or company and expose:
– our goal and how we fulfill it;
– our story;
– organizational culture;
– the services we offer briefly and put a link to their pages;
– the benefits that those who choose to collaborate with us have;
– the communities we serve;
– our partners;
– the prizes won;
– news about us;
– the events we participate in, we are sponsors or we organize;
– a section dedicated to the contact page, a button to this page or a contact form.
And provide any crucial and additional information we choose to share with the world on the About Us page.
Once we know what the structure of our page looks like, we choose Heading 1 carefully. It’s the same in the HTML code and on the intended page:
As we can see in our example, Heading 1 of this web page is ‘Building enduring brands, one social connection at a time”.
And in the HTML code
<h1> Building enduring brands, <br> one social connection at a time </h1>.
It reflects the title of the “About Us” page, <title> About Us </title> in HTML code.
Heading 1 <h1>………</h1> can be purposefully built to highlight the business unique characteristics.
However, this page offers unique and quality content about the Hootsuite organization. From this page, visitors are sent to relevant pages on the site such as “Celebrating 10 Years of Hootsuite” or “Success Stories” pages.
In this way, potential customers know the company in its essence. An About Us page helps at creating trust around the organization and its offerings. Thus, a broader story is created around the About Us page.
Above all, you need to thrive on building an amazing user experience. Your website needs to be credible, easy to navigate with a perfect combination of colors and authentic content. But more on this at Article Page.
3. Services Page that loads in no more than 3 seconds
When building a website, a service page shouldn’t be omitted and be optimized on-page for various factors like the other pages:
- page structure – user experience;
- title tag;
- meta description;
- heading tags;
- internal linking.
In addition to these on-page SEO factors, which apply to most pages of a site, there are also those related to
- social media;
- page URLs;
- page speed.
To highlight these factors, we chose the Service page of the Mod Girl Marketing site as an example:
On the top right of the site we can see the social media buttons in white. The company emphasizes its presence on social media and is involved in its growth. When you click on one of the buttons, you reach the company’s profile on the social channel it represents.
Of course, the purpose of these social media buttons is not to make users to leave the site but to show that the brand is present on other digital channels.
Even if we have a page dedicated to presenting our services, its URL may include a keyword similar to the actual topic ‘Services‘.
According to our example, we see that the URL has “solutions” as keyword instead of “services”: https://www.modgirlmarketing.com/solutions/. It’s your choice how you name the Services page, as long as you do not deviate from the main subject of the page.
A good definition of your URLs, helps users understand what to expect before clicking on the link. Also, it helps you rank better for a specific phrase in the search engines.
In our case, the term “solutions” is more suitable considering that it is not used by as many websites as the word “services“.
On mobile devices, it’s essential for the website to be responsive, look good, be navigable and operable.
Moreover, the elements of the web page, from sections to text, images and buttons need to have a good distance, to be uncluttered and clearly visible.
This web page loads in no more than 3 seconds, which means a satisfactory score from a technical point of view, but also from a user experience point of view. This means that the page is performing well when it comes to loading on desktop and mobile.
You can measure website and web page loading speed performance using Largest Contentful Paint (LCP) metric found in PageSpeed Insights tool.
Thumbs up to such eclipsing on-site optimization.
4. Blog page to present your recent and popular blog posts
If you want a first-rate website, a blog section is a must. Here you have the opportunity to do real content marketing (part of on-page SEO) and provide your visitors and potential clients with practical, insightful and rich information.
At your blog’s address yoursitedomain.com/blog/ or blog.yoursitesomain.com there is a brief overview of all your recent and popular blog posts.
The way you optimize blog articles, influences the way they appear on the main blog page.
You can opt for a luminous design with an epic structure and arrange the articles according to the categories and subtopics discussed.
So, to better understand what we mean, look at what an iconic example is Buffer’s blog. It’s fresh with innovative and vibrant articles about social media:
The main blog post that appears on the blog’s page has an increased size to draw attention to the current and click-worthy title that converts. The other articles are also of greater importance and come to support the main topic addressed.
Also, on the right side, we see branded categories that look like they’re from other sites. Actually, they’re part of this blog ecosystem and send the users to specific categories like marketing, culture, or engineering.
5. Article page to move your visitors to the key page of your website
Writing articles is a challenging activity, especially when it comes to optimizing them on-page. It’s the same process as on any page on the site. Only the type of information and the way you structure it on the page differ.
Take into account the user’s intent when deciding on a particular topic that you’ll develop in the article.
Provide a targeted response to your users in each article based on what you think it’s of interest for them. Or write content based on website data or online research. Cover a particular topic related to your business niche.
So, to gain a better understanding of how an article should be optimized on-page, we believe ‘Why you need a content manager on your digital marketing team’ from Impact is a reasonable and noble post to have as example:
The title is prominent and eye-catching with a font that’s in line with the rest of the content. The user’s intend is informational and clearly approached in the post.
Users that see this article in the search results are digital marketers or entrepreneurs that want to know what’s the role of a content manager within a team whether to employ one or not.
Obviously, stories and advice are shared in the article by content manager specialists. The ideal way to help your users gain perspective on why they need to hire a content manager on their digital marketing team.
Know the reason why your users are searching for a specific term/query/keyword in order to address their intend in the article.
As with all other pages on the site, you need to place a high value on the user experience. When you make the users experience a memorable stay, they’ll want to spend more time on the site to get to know you better.
Thus, after you convince them through the content on the site that it’s a serious matter, they’ll want to get in touch with you and interact with your services. Only in this way you can lead visitors to the key page of the website, the sales page.
More than that, use CTAs in your article to trigger your users into action and send a request with the need they have to solve.
The main picture and the other pictures of the article imply optimization using the “ALT attribute”. The code sounds like this:
<img src=”image title.jpg” alt=”image description goes here” width=”100″ height=”200″>
Besides optimizing images, you’ll also need to consider optimizing video content.
All our examples are brilliant, aren’t they? 🙂
All in all, we want this article to help you know what on-page SEO optimization involves and how to implement it in your site.
We hope that the on-page SEO factors, accompanied by real examples of other sites that have taken them into account, complement your SEO knowledge. And make it easier for you to do the SEO work on your site.
So, if you find this article relevant, copy-paste this link and share it with your partners/colleagues interested in online marketing. In this way, you help us grow our digital community BeEMK – Be E-Marketing. Thank you!