IoT or “Internet of things” is the technology that is responsible for the abilities of physical devices, objects, items, things, machines to perform autonomously specific actions through connectivity and interoperability.
IoT is comprised of a ‘network of objects’. These objects are automated and cooperation between them is through the internet.
1.A brief look over the process behind the IoT tech
This fast-growing Internet of things (IoT) trend has become more and more indispensable in people’s lives.
This is because IoT connects digital and physical worlds through automated systems. It connects these worlds in order to help people and organizations simplify day-to-day activities and respond efficiently to global challenges.
Sensors/devices, connectivity, data processing and user interface represent the main components of the IoT technology.
IoT products are based on real-world data acquired via sensors or RFID chips. This data is then processed into information and translated into action.
As we can see in the scheme above, an IoT product works as follows:
- Devices have installed in them computers that process data.
- Sensors send data between devices and transmit it to a Cloud or any other big data repository through wireless.
- This big data gathered is processed to create a new algorithm that takes data to new levels – information and insight.
- Computers make decisions based on old and new data so that the entire system becomes updated and more automated – wisdom level.(see also Information Science Pyramid below)
Examples of IoT objects
Internet of things objects are automated machines, baby monitors, drones, microwave ovens, security cameras, smartwatches, televisions, autonomous vehicles, smart refrigerators, thermostats, lightbulbs, coffee makers, speakers and much more.
They are programmed to interact with other devices. And generate, collect and use data automatically to accomplish the task for which they are designed.
There is an exchange of practical insights that occur between IoT products and their systems.
IoT hardware and software have superior capabilities that support the deployment of these autonomous things.
Device hardware measures and collects the necessary data through actuators and sensors along with the device software.
Device software communicates with the Cloud, collects data, integrates devices and carries out real-time data analysis. Users can see data provided by the soft and make interventions when necessary.
2. Internet of things for businesses
Sectors such as automotive, airline, medical, transport, retail, environmental, hospitality, agriculture, government, industrial, marketing use IoT systems.
In digital workspaces, in digitalized factories and cities, work is carried out with the help of IoT systems.
IoT in factories/industrial areas
Maintenance and repair departments in factories/industrial areas use robots to master workplace routines. They have installed software inside that is programmed to handle complex assignments like maintaining machines in good operating condition.
Robots can do it more effectively and promptly than humans can do alone. The collaboration between robots and machines is achieved through intelligent connectivity.
IoT in the dairy industry
IoT is present in the dairy farming industry where computers are connected to milking equipment and sensors via wi-fi. These sensors read tags that exist on the cows.
Milk provided by cows is being recorded by the software. Milking equipment attached to cows or food provided can be algorithmically controlled by software.
Relationship between IoT and digital marketing
IoT products like platforms, tools, devices, digital applications help you as a digital marketer optimize your work and improve projects’ quality.
This is possible through the orchestration and automation of the digital and physical products to rapidly grow your digital activity.
IT companies come to meet your demand as a marketer by designing customized software to help you automate all sorts of digital works. From e-mail marketing campaigns to social media automation.
The technology that supports you as a marketer in automating your digital marketing activity is called marketing automation.
Marketing automation examples
In case your company lacks personnel, you can program chatbots to respond to customers’ inquiries received on your site or on social media.
Or you can use digital platforms to organize all your social media accounts and develop social media strategies in the same place.
More than that, as a digital marketer, you can automate your online campaigns. You can prepare them in advance and properly schedule campaigns to reach your audience when it needs your product the most.
The digital tools you are using are developed to work both automatically and with your intervention.
3. How IoT trend can change people’s lives
When it comes to people using IoT, the following examples will help you understand how IoT can change lives.
For instance, a health monitor app installed on a smartphone can provide data about the user’s heart rate, pulse rate, stress levels, sleep, diet, etc..
The phone offers recommendations once it receives data about the person’s health. In case of an emergency, the phone can automatically call an ambulance or the doctor’s phone.
People can even connect their watches or other devices to their smartphone through Bluetooth connectivity for multi-device functionality. This is helpful for them to receive notifications from their phone or other devices to their watch.
What role plays IoT technology in your world?
Individuals can better manage their needs and worries and feel good by using the Internet of things products. If people trust what their devices can do for them and are happy with the outcome, they become loyal users.
These gadgets can induce people a lot of great emotions and feelings. But at the same time, they can make them become addicted to using them.
However, IoT devices influence the way people interact with the world and the way they perceive it after living their digital experience.
This is the augmented, virtual and mixed reality that plays an extremely important role when including IoT technology into your reality.
4. Information science DIKW Pyramid
IoT brings together a large number of technologies and trends in an integrated manner. It aims to support a targeted audience and those businesses that choose a digitized connected environment.
What is most important, IoT technology has solutions to complex situations and different sorts of problems that arise in the world.
So, this new mixed reality consists of connections that take place on several levels: connecting people, connecting processes, connecting things in new and exciting ways.
Through this “network of objects“, data, information and knowledge are generated. They are used by individuals and businesses to make life easy and convenient and achieve maximum potential in every area.
A continuous process of innovation happens at all stages of the pyramid to move the IoT trend to wisdom.
For sure, IoT is not for everyone taking into consideration its advanced nature and never-ending functionalities.
But at this moment, there are still more IoT elements to be discovered and adopted. They are needed to make the whole process workable, enjoyable and in harmony with the other systems.
If IoT systems are managed correctly by robots and people, the outcome will lead to the top of the pyramid where WISDOM lies.
The Internet of things offers a completely new way of interacting with the world and learning about the things around us.
Through this innovative technology, objects and people in the environment become now part of the same game.
How we meet our needs and what happens to our wisdom when using these objects depends mostly on us.
Furthermore, choosing to see and use IoT either as a positive or negative thing will have a huge impact on the development of this modern science.
Now it’s up to us how we adapt to this trend and the role we choose to play in this still unknown IoT realm.