Definitely, you, as an entrepreneur hope that your site will be the first in Google for FREE. But first, you need to acquire the necessary SEO knowledge – on-page & off-page.
In this article, you’ll find tips about one of the most familiar and powerful off-site SEO techniques – link building. Why not take a look at these white-hat off-page SEO tactics if you want to win quality links?
Why paying attention to your content is important for link building strategy?
In order to gain a reputation online, SEO specialists recommend working on link building constantly. This strategy involves having your web pages URLs (with or without link text – anchor text) present on other sites organically.
So, other sites naturally credit you as an authority. And because they are interested in your content, they link naturally to your blog, news, tools, resources, products.
Or your web pages gain a positive image in your users’ minds. And for this reason, they’ll add links to your site on other platforms in comments, posts, e-mails, chat, or forums.
Moreover, when your webpages are posted on other sites by your users, it’s because they find them attractive and want to share them with the world.
When users are satisfied with what they get on your site, they alone take the initiative to promote your site for free. And when the content on your site is engaging and texts are naturally written, your audience appreciates and recommends it even through word of mouth.
These types of links that your site receives are called backlinks.
Backlinks (inbound links) from popular sites are like votes for your website: the more people link to your website, the more it benefits. A site that is famous and open to naturally support you because it finds your content informative and not because there is a financial interest, it can bring quality traffic to your site.
Through the link building method, your site receives organic traffic from different sources. So, the aim of your off-page SEO strategy should be to have new users coming organically to your web pages from various digital channels.
Link building is just a part of off-page SEO. And successful off-page SEO comes after good on-page SEO.
Link building techniques you can implement today to generate organic traffic to your website:
1. Write content to answer audience questions:
When people are fascinated by the articles they read, they tend to ask questions to find out in more detail about the topic. They choose to express their fierce curiosity, either by posting comments on your site or social media.
SEO specialists have now the opportunity to approach these types of persons. And come back with elaborated answers to win their sympathy and build a relationship with them. You can write clear and well-researched answers to their questions in the form of a new article with a link to that web page.
Besides this kind of answer, you can create tutorials/e-books/guides/ infographics/podcasts or videos so that the public will have no doubt and find a complete solution to their inquiry.
Depending on the depth of the question and how flexible the SEO strategist is, the answers can take many forms and tell a story. This can be an opportunity for satisfying your users’ concerns which then can generate natural backlinks.
2. Add links to external sites:
If you want to make the article you post on your site as complete as possible and provide additional info, you can refer to other web pages with high page authority.
It may seem like you are promoting a site you have no connection with for free. But, on the contrary, this initiative will bring you a new experience. When you put a link to that site, you attract the team’s attention that can add a link back to your site in their next blog post.
3. List your site on Google My Business:
Now you have the occasion to enter your company’s details – address, phone, description, site address, etc.. Because registering the company on Google My Business can return considerable results.
For instance, someone may have heard of you in the offline world and does some research about your company online. That person enters your brand’s name in the Google search box.
If you have your company registered on Google My Business, she’ll receive the map with your business location and other details about your company. These details will appear on the first page in the search results.
4. Show up on Google Maps:
Or if potential customers search for different services on Google Maps in your company’s area, they can find your site easily. Thus you can generate organic traffic just because you established a complete presence on Google Maps.
There is a high probability that after your audience tries your service and is happy, it will leave a review on Google Maps and recommend your brand to their friends.
5. Get your influencer marketing game on:
Marketing influencers are those people that built a name in the online environment and communities or groups of common interest. Their role is to determine people through their content and actions to respond positively and follow them.
Specifically, influencers have credibility in front of a large audience they are targeting. When they recommend certain products on social media or on their website, they can easily convince their public to perform a sale.
That’s why marketers count on influencers because they are trustworthy and can easily promote their website and products in exchange for different levels of reward.
When asking influencers to have your site’s links added in their authentic content on their page/blog/video. Don’t make them sound like a strategy for the public. Ideally, this tactic should not be a false one and present the true reality. More precisely, the influencers need to be honest and truly passionate about the products they are talking about.
6. Give your savvy answers to tough questions on specialized forums:
A technique that is helpful for acquiring backlinks involves posting comments, questions, answers, or tips on specialized forums – Quora, Reddit, eHow, Yahoo Answers. On those platforms, you have the opportunity to leverage your expertise.
Do a quick search engine research to find sites that discuss the same topics as those of your site. Now you can recommend your best resources through a backlink to your web page.
Give answers that are related to the content of your site. Add a relevant and useful link to your site where users can read the full answer.
7. Add your site in moderation to local directories:
To reach your local audience, check sites from your area and get involved as much as possible. There’s the audience you are looking for.
Either you choose to visit local directories where you post data about your company and site address, or write and submit articles to niche directories. There are great options as long as you study and apply the ones most significant to your SEO goals.
It’s considered spam when you add your site address on many directories, and this practice is not encouraged by Google.
8. Cultivate relationships with other sites/bloggers/influencers – video + article:
Cultivate relationships with site owners/bloggers/influencers in the online environment that approach similar topics like yours. Your site’s content that’s helpful and conveys quality information to users, might represent a resource for other sites.
So, why not do some research and see what site is open for collaboration? Check the next link building technique to do professional research.
For example, you can ask the person who owns a site that’s in the same niche with you to arrange a video interview. After making the video, you create an interesting article to post on your site.
For sure, your guest wants to share your article and post the movie on his site and social media. Perhaps, the video protagonist will create an article mentioning your brand and linking back to your site.
9. Do your research to find partnerships:
To better sift through the data on Google and find sites with certain topics of interest, use the following formulas. And adapt them to your link building strategy:
- allinanchor: add keyword
Search engine lists the webpages that have this keyword in the page’s title and link. Inside the page this keyword is found in anchor text (hyperlink).
- allintext: add keyword
Search engine will return webpages that contain in the text the keywords you are searching for.
- allintitle: add keyword
You will see sites that have in the title your keyword.
To see images in Google that contain this keyword in the title, select Images. Then enter the formula mentioned above containing your keyword.
Select News in Google search engine. To get the news that has in the title your keyword, add the same formula.
- define: add keyword
This formula provides results that contain the definition of your term.
h) add keyword site:com
Google search engine lists webpages that contain your keyword. And with the domain extension (com, co.uk or org) mentioned in the formula.
So, for more advanced search formulas, check How to use advanced search strings for off-page SEO.
10. Approach site owners:
Contact site owners or admin if you find articles on those sites that need improvement. Let them know about the fresh info your site offers. Propose to come up with valuable content for the site you want to partner with.
In the first e-mail, introduce yourself and express your gratitude for the post read. Then, propose new info to strengthen and complete their article.
If the answer of the blog admin is positive, send in the second e-mail your link. In this way, you will not be considered spam and the rejection rate will decrease.
In addition, if you identify broken links (links that don’t work) on different sites, use this technique to propose your links as long as the anchor text (link text) is related to your content.
11. Do your guest blogging work:
Guest blogging is proving to be an extraordinary link building strategy. It has the power to generate quality traffic when publishing articles on reputable sites.
First of all, look for sites that are of interest to your target audience. Then create an account on those sites or complete a contact form to send your unique article topic. It has to offer added value to both your brand and the site you choose to partner with.
When guest blogging, you can add your site address, your name, the business you are promoting and your contact details depending on the site’s policy. It’s ethical to establish from the beginning, together with the site’s owner, the terms so as not to violate the site’s guest blogging conditions.
More than that, the person who owns the site may even offer to write about your brand. Who knows, you can develop a long-term productive relationship for both parties. Just try and see how it works.
Link building doesn’t deliver results overnight. But this organic campaign offers you financial satisfaction as long as it’s long term and not short term.
Whether you promote articles on social media (Facebook, Twitter, Linkedin, Pinterest, etc.), or end up writing on other sites and including links to your site, backlinks are generated.
Be careful about which sites you get to collaborate with because many are spam generators and your site can spread spam in turn.
All you need to do is to Be Active online by writing authentic and useful content. However, through the content created, you encourage others to talk about you and naturally create backlinks.
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