You, as an entrepreneur, want your site to be the first in Google for free, and you can get here if you acquire the necessary SEO knowledge – on-page & off-page. So, in this article, you will find tips about one of the most familiar and powerful off-page SEO techniques – link building. Check these white-hat SEO ways to win quality links:
In order to gain a reputation online, it is recommended by SEO specialists to work on link building. More exactly, to have your web pages URLs (with or without link text – anchor text) present on other sites organically. So, other sites naturally credit you as an authority – are interested in your brand and link to your content (articles, product pages, e-books).
Or your web pages are a good resource for your users who will add links to your site in comments, posts, e-mails, chat, forums. When users are satisfied with what they find on your site, they take the initiative and promote your site for free. And when the content on your site is engaging and natural, your audience will appreciate and recommend it even through word of mouth.
Backlinks (inbound links) from popular sites are like votes for your website: the more others link to your website, the more it benefits. A site that is famous and open to naturally support you because it finds your content informative and not because there is a financial interest, it brings quality traffic to your site.
When your webpages are posted on other sites by your users, for sure they find them attractive and want to share them with the world. Through link building method your site receives organic traffic from different sources; new users come organically from digital channels and land on your web pages.
Link building is just a part of SEO off-page. And successful off-page SEO follows good on-page SEO.
Now let’s see what link building techniques you can implement today to generate organic traffic to your website:
1. Write content to answer audience questions:
When people are fascinated by the articles they read, they tend to ask questions to find out in more detail about the topic. They choose to express their fierce curiosity, either by posting comments on your site or social media.
SEO specialists have now the opportunity to approach these types of persons and come back with elaborated answers to win their sympathy and convert them into customers. Clear and well-researched answers to their questions can be written in the form of a new article with a link to that web page.
Besides this kind of answers, tutorials/e-books/guides/infographics/podcasts/videos can be created so that the public will have no doubt and find a complete solution to their inquiry. Depending on the depth of the question and how flexible the SEO strategist is, the answers can take many forms and tell a story that can generate natural backlinks.
2. Add links to external sites:
If you want to make the article you post on your site as complete as possible and provide additional info, you can refer to other web pages with increased page authority. It may seem like you are promoting a site you have no connection with for free, but, on the contrary, this initiative will bring you a new experience. When you put a link to that site, you attract the team’s attention that will add a link back to your site in their next blog post.
3. List your site on Google My Business:
Registering the company on Google My Business can return considerable results because you have the opportunity to enter your company’s details – address, phone, description, site address, etc.. Someone may have heard of you in the offline world and does some research about you online. That person enters your brand in the Google search engine and the map with your business location and other details about your company will appear on the first page in search results.
4. Show up on Google Maps:
Or when potential customers search for different services on Google Maps in the location of your company, people can find your site easily and generate organic traffic. There is a high probability that after your audience tries your service and is happy, it will leave a review on Google Maps and recommend your brand to friends.
5. Get your influencer marketing game on:
Marketing influencers are the people who have developed a name in the online environment and build communities or groups of common interest. Their role is to determine people through the articles they write or through their actions, to respond positively. Specifically, influencers have credibility in front of the audience they are targeting. When they recommend certain products on social media or on their website, they can easily influence the public to perform a sale.
That’s why marketers count on influencers because they are trustworthy and can easily promote their website and products in exchange for different levels of reward. Your site’s links that are on influencers’ account/blog/video, must be inserted in authentic content and not sound like a strategy for the public. Ideally, this tactic should not be a false one and present the true reality. More precisely, the influencers need to be honest and truly passionate about the products they are talking about.
6. Give your savvy answers to tough questions on specialized forums:
A technique that is helpful for acquiring backlinks involves posting comments, questions, answers or tips on specialized forums – Quora, Reddit, eHow, Yahoo Answers – where you have the opportunity to leverage your expertise. Do a quick search engine research to find sites that discuss the same topics as those of your site and where you have the freedom to express your opinion. Give answers that are related to the content of your site and add a link to your site so that the users have the full answer.
7. Add your site in moderation to local directories:
To reach your local audience, check sites from your area and get involved as much as possible because there is the audience you are looking for. Either you choose to visit local directories where you can post data about your company and site address, or write and submit articles to niche directories.
There are great options as long as you study and apply the ones most significant to your business goals. It is considered spam when you add your site address on many directories, and this practice is not encouraged by Google.
8. Cultivate relationships with other sites/bloggers/influencers – video + article:
Cultivate relationships with site owners/bloggers/influencers in the online environment that approach similar topics. Your site’s content (articles, videos, news, webinars) that is helpful and conveys quality information to your users, represents a resource for other sites. So, why not do some research and see what site is open for collaboration? Check the next link building technique to do professional research.
For example, you can ask the person who owns a site that is in the same niche with your site to offer you a video interview. After making the video, you can create an interesting article that you will post on your site. For sure, your guest will want to share your article and post the movie on his site and social media. Perhaps, the video protagonist will create an article mentioning your brand and link back to your site.
9. Do your research to find partnerships:
To better sift through the data that’s on Google and find the sites with certain topics of interest, use the following formulas and adapt them to your link building strategy:
- allinanchor: add keyword
Search engine lists the webpages that have this keyword in the page’s title and link. Inside the page this keyword is found in anchor text (hyperlink).
- allintext: add keyword
Search engine will return webpages that contain in tex the keywords you are searching for.
- allintitle: add keyword
You will see sites that have in the title your keyword.
To see images in Google that contain this keyword in the title, select Images and then enter this formula containing your keyword.
Select News in Google search engine and add the formula above to get the news that has in the title your keyword.
- define: add keyword
This formula provides results that contain the definition of your term.
h) add keyword site:com
Google search engine lists webpages that contain your keyword and have the domain extension (com, co.uk or org) mentioned in the formula.
For more advanced search formulas, check How to use advanced search strings for SEO off-page.
10. Approach site owners:
Contact site administrators to build collaborations when you find articles on those sites that need improvement – fresh info your site offers. Propose to come up with valuable content for the site you want to partner with.
In the first e-mail sent, introduce yourself, express your gratitude for the post you read and propose new information with which you can complete the article. If the answer of the blog administrator is positive, only in the second e-mail send the link. In this way, you will not be considered spam and the rejection rate will be almost zero.
In addition, if you identify broken links (links that don’t work) on different sites that are in the same niche as yours, use this opportunity to send your links as long as the anchor text (link text) is related to your content.
11. Do your guest blogging work:
Guest blogging is proving to be a very successful link building strategy due to the quality traffic that is generated by publishing articles on reputable sites. First of all, look for sites that are of interest to your target audience. Then create an account on those sites or complete a contact form to send your unique article topic. It has to offer added value to both your brand and site you partner with.
When guest blogging, you can add your site address, your name, the business you are promoting and your contact details depending on the site’s policy. It is ethical to establish from the beginning, together with the site’s owner, the terms so as not to violate the site’s guest blogging conditions. The person who owns the site may even offer to write about your brand. Who knows, you can develop a long-term productive relationship for both parties.
Link building doesn’t deliver results overnight. This organic search campaign offers you financial satisfaction as long as it is thought long term and not short term.
Whether you choose to post articles on social media (Facebook, Twitter, Linkedin, Pinterest, etc.), or end up writing on other sites and including links to your site, backlinks are generated. Be careful about which sites you get to collaborate with because many are spam generators and your site can spread spam in turn.
Just be active on your site writing authentic and useful content to encourage others to talk about you, and naturally create backlinks!