There are many ways you can use to get results from your SEO efforts. But are you wondering what on-page SEO techniques you can use to maximize your SEO efforts in 2020? This article is bringing to your attention some of the easiest on-page SEO practices to apply in 2020.
Before we start, keep in mind that for you as a marketer or entrepreneur, the most important thing is to know your business first. Then adapt the following SEO tactics and strategies to your digital strategy and integrate them into your SEO plan.
So, have a look at the following SEO techniques and start applying them when doing on-page SEO in 2020.
Maximize SEO efforts and improve search engine rankings in 2020:
1. Create an optimized website structure
If you are right at the beginning with your online company, start with a website structure that defines your business and marketing objectives. More exactly, design and highlight on your site the steps you want your potential customers to take in order to generate leads and conversions. You don’t need a complicated structure of your site, but one that is simple and easy to navigate.
The HomePage is the starting point of your site and it needs to have a user-friendly design with an optimized header and clear categories that match the topic of your site. Before solving the structure step, start with developing a website strategy for your entire site. Here you include the layouts for homepage, pages & subpages.
Check this article to learn how to design a trendy header and optimize it for SEO & UX.
2. Analyze search queries
Enhance your website’s ranking in search engines by paying attention to what search queries your web visitors are entering in the search bar.
Then, create searchable and engaging content on your site that satisfies users’ searches. And, contribute to the optimization of this content to let search engines know about the added value your content offers.
3. Create a pleasant reading experience
For every page you build on your site, establish a primary keyword and secondary keywords that match web searchers’ intent and desires. You have to integrate these keywords into meta title & description, page title, URL, image alt text, image filenames.
Of course, they are part of your content multiple times in the header and body text. If you want to develop an excellent on-page SEO strategy, include these keywords in a natural and creative way in the text and provide a pleasant reading experience to your readers.
You can do some research among your competitors to find out which search terms people are using to find their site. Then, see which keywords brought them traffic and target them in your content.
In SEO, is about satisfying searchers’ needs and wants and finding original ways to rank better in SERP.
4. Optimize URLs for SEO
Before making your web pages public, check how their URLs – web addresses, permalinks are written and sound. How you write URLs matter both for your users and search engines. When you build URLs, keep in mind the title of the page. When someone finds and reads the URL, that person doesn’t need to spend time understanding what that page is about.
URL is the address that specifies the location of a resource on the Internet.
Slug is part of the URL.
The keywords you add in the URL need to be relevant for the text and have a logical order. If the user understands the subject of the webpage before clicking on the URL, then your URL is correct crafted.
When you optimize your URL, choose hyphens (-) over underscores (_) to separate keywords. Search engines prefer this type of SEO practice to understand each word individually and rank the site accordingly.
5. Identify worthless pages – zombie pages
As you found out earlier in this post, the page that weights the most on your site is the homepage. Most of your pages are important and some may not bring traffic to your website at all.
So, check all pages regularly and identify the ones that are worthless. These pages are called zombie pages and they must be deleted because they don’t bring traffic.
Having these pages published on your site will decrease ranking because search engines like Google don’t appreciate zombie pages.
Your conclusion belongs to you after you work out these SEO practices and assess the results you achieved.
We’d be more than happy to hear about your SEO efforts and what findings did you get.
Your answers are always welcome in the dedicated comments section below: