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MOVE YOUR SITE'S VISITORS PROGRESSIVELY TOWARDS A PROFITABLE ACTION
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Of course, the purpose of these social media buttons is not to make users leave the site but to show them that the brand is present on the social networks.
For instance, a dedicated page for presenting the company's services usually will contain the keyword \\\"services\\\" in the URL.
Considering our example, we see that the URL has “solutions” as keyword instead of “services”: https://www.modgirlmarketing.com/solutions/. It’s your choice how you name the Services page and other pages, as long as you do not deviate from the main subject of the page.
A good URL, helps users understand what to expect before clicking on the link. Also, it helps you rank better for a specific phrase in the search engines.
In our case, the term “solutions” is more suitable considering the fact that it's not used as often by other websites as in the case of the “services“ keyword.
On mobile devices, it’s essential for the website to be responsive, look good, be navigable and operable.
Moreover, the elements of the web page, from sections to text, images and buttons need to have a good distance, to be uncluttered and clearly visible.
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CONTENT OPTIMIZATION
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\",\"settings\":{\"styles\":{\"text\":\"center\",\"align\":\"flex-start\",\"justify\":\"flex-start\",\"position\":\"10/5/15/13\",\"m-element-margin\":\"0 0 30px 0\"}}},\"QhnCcF_76mJlnXBGOVNDr\":{\"type\":\"GridTextBox\",\"content\":\"How you present your product's role in this ecosystem matters. Bring your expertise/product into play to get the right attentions from users and search engines
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You can measure website and web page loading speed performance using Largest Contentful Paint (LCP) metric analyzed by the PageSpeed Insights tool.
Thumbs up to such eclipsing on-site optimization.
4. Blog page to present your recent and popular blog posts
If you want to achieve a first-rate website, a blog section is a must. Here you have the opportunity to do real content marketing (part of on-page SEO) and provide your visitors and potential clients with practical, insightful and valuable information.
At your blog’s address yoursitedomain.com/blog/ or blog.yoursitesomain.com there is a brief overview of all your recent and popular blog posts.
The way you optimize your blog articles can influence the way they appear on your website and on the search engine results pages (SERP).
You can opt for a luminous design with a simple structure and arrange the articles according to the categories and subcategories approached.
So, to better understand what we mean, look at what an iconic example is Buffer’s blog. It’s fresh with innovative and vibrant articles about social media:
The main blog post that appears on the blog’s page has an increased size to draw attention to the current and click-worthy title that converts. The other articles are also of greater importance and come to support the main topic addressed.
Also, on the right side, we see branded categories that look attractive but different than the design of the posts. They’re part of this blog ecosystem and send the users to specific categories like marketing, culture, or engineering.
5. Article page to move your visitors to the key page of your website
Writing articles is a challenging activity, especially when it comes to optimizing them on-page. It’s the same process as on any page on the site. Only the type of information and the way you structure it on the page is distinct.
Take into account the user’s intent when deciding on a particular topic that you’ll write about in the article.
The response you give to your users in each article should be knowledgeable, based on specialized advice. Check your website data and do online research when you want to cover a particular topic related to your business niche.
To gain a better understanding of how an article should be optimized on-page, we believe ‘Why you need a content manager on your digital marketing team’ from Impact is a reasonable and noble post to have as an example:
The title is prominent and eye-catching with a font that’s in line with the rest of the content. User intend is informational and clearly approached in the post.
Users that see this article in the search results are digital marketers or entrepreneurs that want to know what’s the role of a content manager within a team to find out whether they need one or not.
Obviously, stories and advice are shared in this type of article by content manager specialists. The ideal approach to help your users gain perspective on why they need to hire a content manager on their digital marketing team.
Know the reason why your users are searching for a specific term/query/keyword in order to address their intent in your article.
As with all other pages on the site, you need to place a high value on the user experience. When you make the users experience a memorable stay, they’ll want to spend more time on the site to get to know you better.
Thus, after you convince them through the content on your site that it’s a serious matter, they’ll want to get in touch with you and interact with your services. Only in this way you can lead visitors to the key page of the website - the sales page.
More than that, use CTAs in your articles to trigger your users into action and send you the request with the need they have to solve.
The main picture and the other pictures of your article imply optimization using the “ALT attribute”. The code sounds like this:
<img src=”image title.jpg” alt=”image description goes here” width=”100″ height=”200″>
Besides optimizing images, you’ll also need to consider optimizing video content.
Conclusion
All our examples are brilliant, aren’t they? 🙂
On the whole, we want this article to help you learn the on-page SEO optimization techniques and how to implement them in your site.
We hope that the on-page SEO examples of other sites that have taken into account the SEO rules, complement your SEO knowledge. And make it easier for you to do the SEO work on your site.
If you find this article relevant, copy-paste this link and share it with your colleagues/friends interested in online marketing. In this way, you help us grow our digital community BeEMK – Be E-Marketing. Thank you!
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\",\"settings\":{\"styles\":{\"text\":\"center\",\"align\":\"flex-start\",\"justify\":\"flex-start\",\"position\":\"2/3/4/7\",\"m-element-margin\":\"0 0 32px 0\"}}},\"ZPCMeFre9me1nH02sSrPG\":{\"type\":\"GridImage\",\"settings\":{\"alt\":\"\",\"image\":\"https://assets.zyrosite.com/A1ak0ygoqMCpWNXy/branding-digital-ingredient-beemk-be-e-marketing-m6Lk6L0xnXtG4baE.jpg\",\"styles\":{\"align\":\"center\",\"justify\":\"center\",\"position\":\"4/11/9/15\",\"m-element-margin\":\"0 0 16px 0\"}}},\"Zk17zc0WoPBbvq70UuDsy\":{\"type\":\"GridTextBox\",\"content\":\"1.
FIND AND RETAIN THE SITE'S VISITORS THAT ADD THE MOST VALUE TO YOUR BUSINESS
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And in the HTML code:
<h1> Building enduring brands, <br> one social connection at a time </h1>
It reflects the title of the “About Us” page, which is this <title> About Us </title> in the HTML code.
Heading 1 <h1>………</h1> can be purposefully built to highlight the business unique characteristics.
However, this page offers unique and authentic content about the Hootsuite organization. From this page, visitors are sent to relevant pages on the site such as “Celebrating 10 Years of Hootsuite” or “Success Stories” pages.
In this way, potential customers get to know the company in its essence. An About Us page helps at creating trust around the organization and its offerings. Thus, a broader story is created around the About Us page.
Above all, strive to build an amazing user experience: your website needs to be credible, easy to navigate and have an original combination of elements, colors and authentic content.
3. Services Page that loads in no more than 3 seconds
When building a website, a Service page shouldn’t be omitted and be optimized on-page for various factors just like the other pages:
•\\tpage structure for fantastic UX;
• meta title - title tag;
•\\tmeta description;
•\\theading tags - H1, H2, H3;
•\\tinternal linking.
In addition to these on-page SEO factors, which apply to most pages of a site, there are also those related to:
•\\tsocial media;
•\\tkeywords;
•\\tpage URL;
•\\tmobile-friendliness;
•\\tpage speed.
To highlight these factors, we chose the Service page of the Mod Girl Marketing site to give as an example:
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DECREASE YOUR SITE'S EXIT AND BOUNCE RATE
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An ‘About us’ page is indispensable when we want to show who we are as solo entrepreneurs, entrepreneurs, or company and expose:
- our story;
- company culture;
- services we offer with a link to their pages;
– what potential clients win if they choose to collaborate with us;
- our team;
– the communities we serve;
– our partners;
- testimonials from clients;
– the prizes won;
– news about us;
– the events we participate in, we are sponsors or we organize;
– a contact form or a section dedicated to the contact page or a button to this page.
And provide any crucial and exclusive information we choose to share with the world on the About Us page.
Once we know how the structure of our page looks like, we choose Heading 1 carefully. It appears the same on the page as in the HTML code:
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or Search Engine Optimization is the digital marketing channel through which websites are optimized so that they show up more often in the search engine results
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Mon-Fri: 9:00-18:00
andreea@beemk.com
ADAPT AND IMPROVE YOUR PRODUCT ACCORDING TO TARGET AUDIENCE WANTS AND NEEDS
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25 Ion Tuculescu Street
Bucharest, Romania
Find out what Digital Marketing Ingredients are and how they can transform your online marketing strategy into a successful one.
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Achieve a better ranking on keywords: ideas of topics that the public will appreciate
Add extension for fast on-page SEO analysis: find issues quick that impact on-page SEO to improve website performance
Add structured-data markup: markup helper to make page data more clearly and appear as rich snippets on search results pages
Analyze and measure your site’s ranking potential: HTTP headers check, head elements, relevant keywords/keyphrases, the page displayed within SERP, ULSs found in the page, heading
Answer public questions: provides content ideas for your online marketing campaigns
Assess site’s performance: details about page size, page requests, page speed, browser caching, page redirects, compression, render blocking, page titles, meta description, headings, sitemap, SSL certificate & mobile
Build links fast: link building helper
Calculate pixel length: check the pixel widths of page meta titles & descriptions that you’re writing
Check actual local rankings: see rankings from any location, localized search results
Check broken links: detect bad URLs on your site and see where they are located in your HTML code in order to correct or delete them
Check out your site’s pages for SEO: meta title & description, heading structure, content analysis, keyword analysis, hyperlinks, images, social
Check site for missing codes: Google Analytics or Google AdWords code checker
Check site redirects: Chrome extension for 301, 302, 404 and 500 HTTP Status Codes, Meta and Javascript redirects
Check status codes, response headers, and redirect chains: see what a server returns in response to a URL request by browser or search engine bot
Check your website’s google search ranking position: search engine results page (SERP) checker to see how your site ranks on Google for different 5 keywords
Claim your business profile free: list business information, respond to messages and reviews, build a website, find out how potential customers interact with your company’s profile
Clean up unnatural links: disavow the right links pointing to your site, get penalties removed
Clean Up WordPress Database: delete junk, post revisions, unused, orphaned and duplicated data without the need to use phpMyAdmin
Collaborate and create amazing marketing materials: graphic design for free for your online marketing campaigns
Compress CSS (CSS 1, CSS 2, CSS 2.1 & CSS 3): reduce CSS code size and make your website load faster, paste CSS Source Code Input and select Compression Level:
Compress JPEG and PNG images for your website of app: reduce the size of the files of your images to get quality photos without wasting storage or bandwidth
Compress PDF online: reduce PDF file size to rank well in the search engine results page (SERP)
Convert data to a comma-delimited list: for SQL queries, programming or other ideas
Count meta tags length: optimize a page title and meta description to have the recommended characters and pixels – Google search preview tool to make friendly web page title and meta description
Correct non-working weblinks: scan web pages to identify problematic URLs and their location in HTML
Count URL length: calculate the link length of your site’s page to see if you have an SEO friendly URL structure: 50-90 characters recommended
Create a customized search engine for your site: let people find exactly what they need on your site by adding a search box to your homepage or blog section.
Create a scenario for a search query: find seed keywords with help from your friends to know what real people search for
Deploy tags on your site quickly: manage JavaScript and HTML tags to track pages, collect dynamic data, track events on your website(s)
Detect technologies used on competitors’ sites: check what tools other sites are using
Determine key SEO metrics: Chrome extension to run SEO audits of webpages, analyze SERP, check mobile compatibility
Discover insights and real-time data: Google Trends about what matters most to your audience
Discover new SEO topics and keywords: enter a search term to get keywords ideas, their value, share and primary connections - n-grams. This tool uses Data Visualization & Natural Language Processing (NLP)
Enrich Google Analytics: Google Chrome extension to enhance Google Analytics annotations and add relevant context
Enter a keyword to find top content: content that performs best, content insights, content ideas, identify influencers
Examine sites’ status: for malware, phishing or unsafe content
Explore potential topics: find relevant (long-tail) keywords and create efficient content strategies
Extract web pages and text URLs: extract links from your site or competitors’ site to check DA (domain authority) or PA (page authority) for example
Find broken links: Chrome extension to quickly check that all the links on your page are working ok
Find data about your site: find duplicate content, broken links, comparison with other sites, download XML sitemap
Find e-mail addresses: email finding tool to get the mail address behind any site
Find free photos and videos: creative and original stock photos and videos shared by talented people for your digital campaigns
Find keywords/phrases related to your product: Google Ads – Keyword Planner
Find keyword suggestions: long-tail keywords that can be downloaded to a .txt file
Find last cached date: Google cache checker to view the cached page by Google search crawler and get the status, HTTP header checker
Find out who’s the domain or IP address is: domain profile, whois record, domain IP address
Find out if your server supports persistent connection: validation tool for technical SEO, discover why is persistent connection important for SEO and how to enable persistent connection
Find out SEO issues: SEO Analyzer tool checks Googlebot access, mobile devices, security, accessibility, page speed, robots.txt guideline, image alt text, sitemaps, paid links, valid HTML, amount of links, findable links, HTTPS headers
Generate long-tail keywords: keyword generator tool for your SEO campaign strategy
Generate schema markup: build structured data markup in the form of JSON-LD to improve visibility to the search engines – inject it into the head or footer of your site
Get backlink data: backlinks checker tool, shows link influence score, active backlinks, links to the home page, nofollow links, anchor text and link destination, 1,000 links can be downloaded in .csv format
Get free link data of any site: free Link Explorer from MOZ to check the Domain Authority (DA) and backlink authority of any site, a tool for link building opportunities
Get insights about page speed on desktop and mobile: use suggestions provided to optimize your site and make it faster
Get important SEO data: SEO authority, technical SEO, SEO content, social media
Get keyword data for copywriting: serp analyzer, analyze competitors’ keywords and build original keyword strategy for your digital marketing campaign
Get the cached page of any URL: reach the original page if the website is down or if the web page has been removed by the site owner, page is stored by a web server as a backup copy
Grow your Google reviews free: if you are on Google My Business, you can generate your unique Google Review link
Identify broken links: Chrome extension to find links that don’t work on web pages from your industry for broken link building opportunities
Identify keywords: SERP’s keyword research tool for keyword suggestions with volume estimates, CPC and value
Improve coding skills for SEO: HTML5, responsive web design, CSS, visual design lessons
Increase site’s performance: see data about your site’s – total web search clicks – total impressions – average CTR – average position – queries – pages – devices, URL inspection, sitemaps, mobile usability, top linked pages
\",\"settings\":{\"styles\":{\"text\":\"left\",\"align\":\"flex-start\",\"justify\":\"flex-start\",\"position\":\"7/4/101/9\",\"m-element-margin\":\"0 0 40px 0\"}}},\"zUnYDoWoqdB2HMgnbdeMD\":{\"type\":\"GridTextBox\",\"content\":\"Your website is your business card, optimization promotes it for FREE faster than you think and digital analytics offers the insights you need to move your business to the next level.
How you'll drive sales through the internet is dependent on how stable and credible your online business presence is. To get here, consider implementing the digital marketing activities below:
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\",\"settings\":{\"styles\":{\"text\":\"center\",\"align\":\"flex-start\",\"justify\":\"flex-start\",\"position\":\"5/6/7/12\",\"m-element-margin\":\"0 0 40px 0\"}}},\"z_OPWT07wP4uUttnKTPsG\":{\"type\":\"GridTextBox\",\"content\":\"SEO TOOLS - FREE & paid - you need to attract organically the ideal target audience on your website and connect with it.
\",\"settings\":{\"styles\":{\"text\":\"center\",\"align\":\"flex-start\",\"justify\":\"center\",\"position\":\"1/7/3/11\",\"m-element-margin\":\"0 0 20px 0\"}}},\"zfh2nhMz9c0My40-ke4lH\":{\"type\":\"GridImage\",\"settings\":{\"alt\":\"\",\"image\":\"https://assets.zyrosite.com/A1ak0ygoqMCpWNXy/about-us-beemk-section-homepage-be-e-marketing-YbNGp3W4XLSrKJG6.jpg\",\"styles\":{\"align\":\"center\",\"justify\":\"center\",\"position\":\"2/4/9/9\",\"m-element-margin\":\"0 0 20px 0\"},\"clickAction\":\"lightbox\"}},\"1QR7ddpkEK2qiSiS7cdbO-section-title\":{\"type\":\"GridTextBox\",\"content\":\"On-page SEO can seem messy at times. But when there is understanding and guidance on this type of necessary SEO, things become chill and easy to implement.
In this article, you'll find websites that have implemented a fair and high-quality on-page SEO. We think this info may be useful to you to see which are the most necessary on-page SEO methods. And once applied on your web pages, what that means visually and technically.
Depending on the purpose of your web page, the approach of on-page SEO can be different. So, keep reading to see an
analysis of essential web pages of findable sites from an on-page SEO point of view:
1.\\tHomepage to make visitors choose your products instead of your competition
We all know that the homepage is of vital importance for both the users and the search engines. Without it, your visitors will feel lost and most likely they will leave your website without buying your product(s)/service(s).
It serves as the first impression to your potential customers and it can lead them to the key page – the product(s)/service(s) page.
So, you'll need a well-structured homepage in terms of design and information, but especially from an SEO technical viewpoint. This way you'll have more visitors who will want to explore your site instead of your competition.
\\\"Taking care of your homepage first means creating the opportunity to turn your visitors into customers.\\\"
And with a strategic and intelligent on-page SEO, your homepage can get a good position in the search engines and attract the users your business needs.
Below we have an example of an SEO company which focuses on link building and content marketing services.
In the HTML of this page, we find both the meta title and meta description. These important on-page SEO rules consist in explaining to both users and search engines what the site is about.
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My post content
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