How do I create a custom satisfaction form | Guide with example


4 min read

Do you want to build a trendy form/survey to obtain valuable answers from your potential clients which you can embed on your landing page, send by e-mail or share on social media (Facebook, Twitter)?

Thanks to Google forms, this free method allows you to get in touch with your users quickly and know their feedback about your product/service. Thus, you'll know what they need so you can (re)design the products they are eager to buy.

In this guide, you'll discover how to create a compelling Google form that can provide valuable info you can integrate into your digital marketing strategy.

1. Why is it important to have an online form on my landing page?

1. promote or sell a product/service;

2. determine people to register to your online course/workshop/webinar;

3. get feedback from customers and users.

! Choose carefully the format of your contact form because it depends a lot on your landing page's data, structure & objective(s)

2. What type of forms can I create with Google Forms?

You can create feedback, complaint, satisfaction forms, or just a simple form designed for your audience to leave their contact details or message.

Let's suppose you plan to promote your landing page through paid campaigns. And in order to get your offer, users need to complete a form. To get here, you need to build a form that you will include on a specific landing page to generate feedback, leads or conversions.

You embed the type of form you choose to build on your product's landing page, in the e-mail/newsletter, or on the blog post. More than that, you can promote it on different social media networks (Facebook, Linkedin, Pinterest, etc.).

In addition, with Google forms, you can create surveys where your potential customers can answer essential questions about your product(s), services, or start-up. Thus, this method can be part of your outreach strategy plan developed for your start-up to gain fresh info that can help it evolve. Or improve its product to satisfy customers' requirements.

You can post the survey on social media, add it in an e-mail, or on a dedicated page as part of your digital marketing campaign.

"A marketing form can become indispensable when your start-up or business works based on the feedback of your target audience"

To launch savvy marketing campaigns, measure results, and improve your product(s), you need to know how to build these creative registration forms.

3. What are the steps to make a custom form?

Follow the next 9 simple steps and start building a personalized Google Form:

1. Create a Google account to log in to Google Drive and get to the Forms section

2. Once you get to Drive, from the left Menu, choose New

3. You will see a list of options (Create New Folder, File Upload, Folder Upload) and tools (G Docs, G Sheets, G Slides)

4. Go to More and choose G Forms

5. Then click on Blank icon - Start New Form

6. When the new form is launched, choose the icon Customise Theme from the top right corner to opt for a theme color, background color, font style, or a header for your form.

The Header section allows you to choose a theme or upload your own image to have it as your form header.

7. Next step is to think of an original way to arrange the sections inside the form if you want to obtain relevant information from your potential customers

8. Start with the Form Title and Form Description to name your form and let your audience know what it's about.

9. In case you don’t see the Menu on the right of the form, then all you have to do is to click on the form and it will show up.

Depending on how you'd like your form to look, you can Add question, Import questions, Add title & description, Add image, Add video or Add section.

When you Add questions from the form Menu, you have different Question types like:

Short answer = when you ask the audience to type name/e-mail/phone

Paragraph = for longer answers when you ask the audience its opinion or to make comments on your product, for example

Multiple choice = you ask your audience to choose one option from many options listed

Checkboxes = the audience has the freedom to check the option(s) that match its answer(s)

Dropdown = from a list of options, the audience selects only one that fits its answer

Linear Scale = when you ask your audience to rate on a numerical scale your product/website/event

Multiple Choice Grid = the audience has to opt for their answer from multiple options included within the grid

Tick Box Grid = the audience ticks the columns that belong to the rows with the answers they prefer

Date = when you ask your audience about the date it finished a course, for example

Time = give the audience the chance to select a time when it is available to receive the support needed, for instance


Below we've created a form to inspire you and get an idea of how Google form is built.

Every element within the form is explained and examples are provided so you can better understand what elements make up a satisfaction form.

Also, you can see what each question type represents:

On the Responses section, you see the responses.

If you click on the Spreadsheet icon, you can send the audience’s responses to an existent spreadsheet or create a new one to analyze feedback received.

Close to the Spreadsheet icon, there is another icon from where you can choose to Download responses as a CSV file.

After you are done with the form, click on the SEND button to send the form via EMAIL, obtain LINK to post on social media, or EMBED HTML into your website landing page.

Once you understand all the options Google form provides, then it is easier to create efficient forms that you can reach in a natural way the heart of your target audience.

On Google Forms training and help you can earn knowledge about G FORMS — Forms tips.

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