What link building strategies to use to get organic traffic?


8 min read

Surely, you as an entrepreneur want your site to appear first on Google organically. But first, you need to acquire the necessary SEO knowledge - on-page (on-site), off-page (off-site) & technical SEO - from trusted sources.

In this article, you’ll get tips about one of the most powerful off-site SEO techniques called link building. Through the link building method, your site receives organic traffic from different referral sources. The aim of your off-page SEO strategy should be to have new users coming organically to your web pages from various relevant sources.

Link building is just a part of off-page SEO practice. And successful off-page SEO comes after good on-page SEO has been implemented.

So, if you want to win quality links to your site, take a look at these white-hat off-page SEO practices and apply the ones that best suit your business model.

But before we start, let’s see...

A) Why paying attention to your content is important for link building strategy?

To win sales and gain a reputation online, SEO specialists recommend working on link building constantly being an on-going activity. You need to convince other websites to link to your site's internal pages (using link text or anchor text) by creating amazing content that should be seen as a good complement to what they're publishing. These links that your site receives are called backlinks.

Backlinks (inbound links) from popular sites are like votes for your website: the more sites and people link to your website, the more it benefits. A site that is well seen in the digital world and open to support you because it finds your content informative and not because there is a financial interest, can bring quality traffic to your site.

Other sites naturally credit you as an authority and because they are interested in your content, they link naturally to your blog, news, tools, resources, product page. Thus, off-page SEO involves what is built outside your website that impacts how well you rank in search.

Another way to have your site promoted for free is when your web pages gain a positive image in your users’ minds and they add links to your site on other platforms in comments, posts, e-mails, chat, or forums.

However, when your site’s pages are recommended by your users on other sites, it’s because they find them attractive and want to share them with the world.

When users are satisfied with what they find on your site, they promote your site for free on their own initiative. And if your product is worth purchasing and the content of your site is engaging, your audience will appreciate your online brand and recommend it even through word of mouth.

B) Link building techniques you can implement today to generate organic traffic to your website:

1. Write content that answers your target audience's questions:

People are fascinated by the topics they read and tend to ask questions to find out in more detail about the respective subjects. They choose to express their fierce curiosity, either by commenting and asking questions on your site and social media or by e-mail or chat.

Content marketers together with SEO specialists should offer elaborated insights into what they want to know to win their sympathy and build a long-term relationship with them. For instance, you can write well-researched and clear answers to their questions in the form of a new article with a link to this new page.

Besides this type of answer, you can create tutorials/e-books/guides/ infographics/podcasts or videos so that your public doesn't have to look for a complete solution to their problem elsewhere.

Depending on the complexity of the question and SEO and content marketing strategy, the answers can take many forms and tell a story. This can be a real opportunity for satisfying your users’ concerns and generating quality backlinks.

2. Add links in your blog posts to external sites:

If you want to make the article you post on your site as complete as possible and provide additional info, you can refer to other web pages with high page authority.

It may seem like you are promoting a site you have no connection with for free. But, on the contrary, this initiative will bring you a new experience. When you put a link to that site, you can attract its team’s attention that can add a link back to your site in their next blog post.

3. List your site on Google Business Profile/Google My Business:

Now you have the occasion to enter your company’s details – address, phone, description, site address, etc. Because registering the company on Google Business Profile or Google My Business can return considerable desired results.

For example, someone may have heard of your business in the offline world and does some online research about your company. That person enters your brand’s name in the Google search box.

If your company is registered with Google Business Profile, she’ll see its info like address, website and other essential details you want your prospective customers to know. This info will appear on the first page of Google search results.

4. And show up on Google Maps:

If potential customers are searching for different services on Google Maps in your company’s area, they can find your online business easily. Thus you can generate organic traffic just because you established a complete and professional presence on Google Maps.

There is a high probability that after your audience tries your service and is happy, it will leave a review on Google Maps and recommend your brand to other people.

More than that, your target audience can send your Google Maps profile to others via a send button or can add it in their post or e-mail through an HTML code.

5. Get your influencer marketing game on:

Marketing influencers are those people that make a name in the online world that build and lead communities or groups of common interest. Their role is to determine people to respond positively and follow them after they interacted with their content and were made aware of their mission.

Specifically, influencers have credibility in front of a large audience they are targeting. When they recommend certain products on social media or on their website, they can easily convince their public to perform a sale.

That’s why marketers count on influencers because they are trustworthy and can easily and quickly promote their business and products to a large audience in exchange for different levels of reward.

When asking influencers to have your site’s links added to their authentic content on their page/blog/video, don’t make them sound like an authentic campaign for the public you’re targeting.

Ideally, this tactic should not be a false one and present the true reality. More precisely, the influencers must be honest and truly passionate about the products they make noise about.

6. Offer your savvy answers to tough questions on specialized forums:

A technique that is helpful for SEO specialists to acquire valuable backlinks involves interacting on specialized forums Quora, Reddit, eHow, Yahoo Answers – with their potential buyers by posting advice, comments and tips. On those platforms, you have the opportunity to leverage your expertise and build trust.

Do a quick search engine research to find sites that discuss the same or similar topics as those on your site. In addition to the meaningful answer you provide, you can also recommend your best resources through a backlink to your website.

So, build answers that are related to the content found on your site and don’t forget to add a relevant and useful link to your site where users can read the complete answer.

7. Add your site in moderation to local directories:

To reach your local audience, check sites from your area and get involved as much as possible because there’s the audience you’re looking for.

Either you choose to visit local directories where you post data about your company and site address, or write and submit articles to be published. There are great options as long as you carefully research them and choose the most significant ones for your SEO goals.

It’s considered a spammy practice and isn’t encouraged by Google when you add your website to many directories, especially with low-quality traffic. Only in those relevant to your business and high-quality traffic.

8. Cultivate relationships with other sites/bloggers/influencers – video + article:

Cultivate relationships with site owners/bloggers/influencers in the online environment that approach similar topics like yours.

Did you think that your site’s content that’s helpful and conveys quality information to users, might represent a resource for other sites?

So, why not do some research and find the sites that are open for collaboration?

Check the next link building technique to do professional research.

For example, you can ask the person who owns the site that’s in the same niche as you to arrange a video interview. After making the video, you create an interesting article about the topic approached to post on your site.

For sure, your guest will want to share your article and post the video on his site and social media accounts. Perhaps, the video protagonist may create an article too mentioning your brand and linking back to your site.

Who knows, you can develop a long-term productive relationship for both parties. Just try and see how it works.

9. Do your research to find partnerships:

To better sift through the data on Google and find sites with certain topics of interest, use the following formulas. And adapt them to your link building strategy:

1. allinanchor: add keyword

Search engine lists the webpages that have this keyword in the page’s title, description and link. Inside the page, this keyword is found in the text.

allintext: add keyword

Search engine will return webpages that contain in the text the keyword(s) you’re searching for.

allintitle: add keyword

You will see sites that have in the title your keyword.

To see images in Google that contain this keyword in the title, select Images. Then enter the formula mentioned above containing your keyword.

Select News in the Google search engine. To get the news that has in the title your keyword, add the same formula.

define: add keyword

This formula provides results that contain the definition of the search term.

add keyword site:com

Google search engine lists sites that have the domain extension (.com, .co.uk or .org) and contain the keyword you mention in your formula.

For more advanced search formulas, check Advanced search techniques for SEO link building strategy and Advanced search operators and how to use them for quick SEO research.

10. Approach site owners to add value to their websites:

If you find articles that need improvement on sites that revolve around the same or similar area of activity as yours, contact site owners and let them know about the fresh info your site offers. Propose to come up with valuable content for the site you want to partner with and ask them to link to your resources.

a) In the first e-mail, introduce yourself and express your gratitude for the post read;

b) then, propose new and useful info to strengthen and make their article more appealing;

c) if the answer of the site owner is positive, send in the second e-mail your site’s link. In this way, you will not be considered spam and the rejection rate will decrease.

In case you identify broken links (links that don’t work) on different sites, use this technique to propose your links as long as the anchor text (link text) reflects your content.

11. Do your guest blogging work:

Guest blogging (guest posting) is proving to be an extraordinary link building strategy. It has the power to generate quality traffic when publishing articles on reputable sites.

First of all, look for sites that are of interest to your target audience. Find out the steps you need to follow to post your unique article: create an account or complete a contact form on those sites. Your article has to offer added value to both your brand and the site you choose to partner with.

When guest posting, you can add your site address, your name, the business you are promoting and your contact details depending on the site’s policy. For an ethical collaboration, establish from the beginning, together with the site’s owner, the conditions so as not to violate the site’s guest post terms.

Be careful what sites you end up collaborating with because many are spam generators. Your site can spread spam in turn and be penalized by the search engines.


Link building doesn’t deliver results overnight. But this organic campaign offers you financial satisfaction as long as it’s planned for the long term and not the short term.

Whether you write for other sites and include links to your pages or promote your work on social media you can generate natural backlinks.

All you have to do is Be Active online by writing authentic and useful content. Through the excellent content you develop, you encourage others to talk about you and naturally create backlinks.

The more backlinks you have from high-authority (trusted) websites, the better you'll rank higher in search results.

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